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Singles Girl: 3 Beat reveals track-based
comeback for ‘complete artist’ Cheryl Singer’s management and label say her focus is on releasing a “succession of incredible” songs
BY PAUL STOKES
Cheryl Tweedy’s new label deal with 3 Beat will see the singer focus on a run of tracks to boost her streaming profile ahead of an album release, her team have told Music Week.
Having debuted comeback single Love Made Me Do It on Friday (November 9), the artist simply known as Cheryl is set to concentrate on a succession of singles before committing to a follow-up to 2014 album Only Human.
“Right now we’re not planning an album, we’re going single by single because it’s changed so much since Cheryl’s last release,” said manager Lily England. “She doesn’t really have any streaming numbers because that all started after she’d finished releasing four years ago. So we’re going to go song by song and see how it goes. There’s a body of work there, so there is a possible album – we’ll see how it reacts.” Cheryl currently has 564,894 monthly listeners on Spotify.
Songs have been written with former Girls Aloud bandmate, Nicola Roberts. Miranda Cooper, who co-wrote some of the group’s biggest hits, contributed to Love Made Me Do It at sessions organised by Cheryl. “She has owned the whole process from every angle,” said England. “It’s all come from her which is great because it’s never been that way before.”
While Cheryl has left Polydor following the No.7 peak for Only Human (67,543 sales – OCC), she remains a Universal Music artist as 3 Beat has a JV with the major. “These are her songs and this is her moment to be that complete artist,” said
“These are her songs and this is her moment”
Jon Barlow 3 Beat
Beat again: Cheryl Tweedy
label founder Jon Barlow. “Everybody thinks that they know Cheryl’s story so why not tell that story in her songs? Why not get in the studio and make that record that’s from the heart?”
With two more singles pencilled for the first quarter of 2019, Barlow says the plan is to build to an album via a series of releases. “What we want to do with Cheryl is to put out a succession of incredible records and put out an album at the end of that process,” he said. “Whether that’s in nine months’ or 12 months’ time we don’t know, but that is the aim.”
Although there will be a slight pause TAKE A BOW TEAM Rod Stewart
Blood Red Roses Peak Chart Position: No.1 Label: Decca Records
Management: Arnold Stiefel/Lotus Donovan (Steifel Entertainment) A&R: Wendy Goldstein (Republic) Marketing: Holli Sullivan/Jenni Champion/Sophie Hilton (Decca Records) Agent: Dennis Arfa (AGI) Press: Moira Bellas/ Fred Mellor (MBC) Radio: Zena Zerai/Charlie Reid
08 | Music Week 12.11.18
(Decca Records) TV: Nirvana Chelvachandran/ Eleanor Thomson (Decca Records) International: Victoria Fonfé (Universal Music) Digital: David Heath (Decca Records) Streaming: Benedict Curran (Decca Records) Sales: Aaron Spence (Decca Records)
musicweek.com
while Cheryl appears as a judge on BBC One’s Syco Entertainment-produced The Greatest Dancer in early 2019, England says the singer’s focus will be her music, including the possibility of further live dates beyond Capital’s Jingle Bell Ball and Bauer’s Hits Radio Live this year. “She loves touring, so if there’s an option to do that we will take it,” said England. “It’s super exciting to be back in the music world, because it’s what we’re passionate about. “It’s really exciting because everything this time has come from us. There’s not been a fight of ‘we have to do this single’, it’s been what we wanted.”
Hot Rod: Rod Stewart
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