ADVERTORIAL
AIRPORTS
IS THERE ANY POINT IN ACCUMULATING POINTS?
HEATHROW CELEBRATES 70 YEARS IN PICS
HEATHROW IS MARKING ITS 70TH ANNIVERSARY by publishing a series of iconic images from the decades of airport operation. Opening in 1946, the airport has seen more than 20 million flights and served around two billion passengers.
SHARING ECONOMY
Airbnb in big shift to managed travel
AIRBNB HAS INTRODUCED A NEW TOOL that allows buyers to book rooms for their travellers, as well as controlling payment and itinerary details. In the past, Airbnb would only allow the person who booked the room to view the trip details, and buyers wouldn’t be able to book travel for multiple employees. Last year the shared economy accommodation site announced it had signed up more than 250 companies to its business travel-specific site as well signing a deal with Concur to help travellers manage expenses on the road. This new tool will allow the site to build on its
growing business travel sector, which already accounts for more than 10 per cent of its overall business.
BUYINGBUSINESSTRAVEL.COM
THINKING BACK OVER THE PAST 20 YEARS, many business travellers may have once thought there was nothing as covetable as their reward points balance. However, in the past few years – due to increased competition and consolidation across the industry – airline rewards programmes have made it harder to collect and redeem points. With these shifting programme policies that devalue elite-status perks and make points earning a challenge, we really have to be honest with ourselves about whether they are a viable factor when making travel decisions. There’s no doubt the very frequent up-front, long-haul travelling road warriors may see the value, but what about the majority of business travellers who are on short routes across Europe? We know the benefits usually offered on legacy carriers are simply not able to be enjoyed, or – in many cases – have been stripped from the service entirely. So without the added bonus of generous rewards points, the case for travelling on traditional carriers for short-haul flights is diminishing, as the return on investment or differentiated service simply isn’t there. Rather than using points to incentivise employees, organisations need to get creative about how they make business travel appealing. Companies should look to alternative rewards – like priority boarding, free checked luggage, and simply choosing airline and hotel partners who provide superior service – to maximise the traveller experience. Furthermore, providing employees with options that minimise the disruption to their everyday lives is essential. By selecting airline partners who fly into airports that are close to their final destination, with business travel-friendly flight schedules, all add up to make a business travel experience less taxing, and more rewarding. As airlines continue to make changes to maximise their own
profits in this increasingly competitive environment, corporations need to do the same. Including and mandating low-cost carriers into a travel policy is just one of the options that can save organisations considerable amounts, without compromising on service. Over the past 20 years, the low-cost carriers have seriously changed the game and have led one of the biggest transformations in the travel industry.
Anthony Drury Head of business, easyJet
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