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Above: Hotel Jen Manila Below left: Hotel Jen Upper East Beijing Below right: Hotel Jen Orchardgateway Singapore


BBT Editor’s Lunch


BUYING BUSINESS TRAVEL TEAMED UP WITH HOTEL JEN to host travel buyers to an Editor’s Lunch at iconic London restaurant, the two Michelin- starred Sketch.


In partnership with Hotel Jen, the newest hotel brand in the Shangri-La Group BBT editor Paul Revel told guests


for projects in Myanmar, Thailand, South Korea and Japan. Hotel Jen sales vice-president Marisa


Guests discussed a range of issues including corporate liabilities and responsibilities around extended ‘bleisure’ stays, duty-of-care in a sharing economy environment, and brand con- fidence. They also enjoyed an excellent lunch: the famous eatery is headed up by Pierre Gagnaire, famous for his innova- tive approach to fusion cuisine. The Jen brand is owned by Shangri-La Hotels and Resorts, and was launched in 2014 to replace Traders-branded proper- ties. The first Jen opened in Singapore. The brand now has ten hotels across the Asia- Pacific region, with several more in the pipeline: new properties are planned in Beijing, Kuala Lumpur and Kota Kinabalu, plus advanced discussions are in progress


42 BBT JULY/AUGUST 2016


Aranha described the brand as being aimed at “independently minded” business and leisure travellers, with mid-range prices, fast free wifi throughout, plentiful device- charging points and affordable restaurants.


BRAND BUILDING AND BLEISURE Aranha said that for a new brand, build- ing brand confidence takes both time and resources to educate travellers and buyers in areas such as value and standards of service, reliability and safety. Buyers talked about the confusing amount of hotel brands in the market – the top ten hotel groups own 113 brands. While hotel brands need to offer


assurance on reliability and consistent standards, buyers have to manage ex- pectations, and balance service, price and location, looking at total trip cost.


that recent research found 89 per cent of companies allow bleisure travel, but nearly a third do not extend the insur- ance protection to cover these extra days. Buyers cited a range of issues such as line managers checking expenses dates, and the importance of establishing clarity on policy, liability and insurance coverage. Other issues include tax obligations and liabilities in regards to partners and family joining, as well as financial benefits to the company of cheaper flights on extended stays. Another point raised was that duty- of-care cuts both ways – travellers should be aware of their own responsibilities.


GENERATION GAMES Talking about traveller behaviour and demographics, several guests agreed that the travel sector gets “too hooked” on the concept of ‘millennials’: the age range – between 19 and 35 years old in 2016 – is


BUYINGBUSINESSTRAVEL.COM


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