RETAILER PROFILE | The Kitchen Broker
A contemporary display with Neff Hide & Slide ovens. Inset picture (left): MD Chris Theyer
T
‘I’M REALLY PASSIONATE
about my industry’
The Kitchen Broker near Gloucester celebrated its 20th anniversary of trading this year. Chris Frankland went to talk to owner Chris Theyer to find out his formula for running a successful KBB retail business
62
he Kitchen Broker just outside Gloucester is set well back from the road in some converted farm buildings.
Those who go there seek them out from word- of-mouth recommendations. And since they are now in their 20th year of trading from the site, owner Chris Theyer and wife Amie have obviously hit on a winning formula. Kbbreview asked Theyer how it feels to reach that historic 20-year point. “I feel truly humble to have reached such a significant milestone. It is
a
remarkable accomplishment in today’s competitive market and on a personal level I feel grateful for the support of my wife and family. They are the foundation who underpin what and why I do what I do.” Theyer feels that the success of the Kitchen Broker can be attributed to several key factors – customer focus,
sincerity, approachability, knowledge and
flexibility. He believes that focusing on sincerity and honesty in their dealings with customers has been a strong foundation for their continued success. And being approachable is a key part of that. “Approachability is crucial for a business to succeed in the long run. We like to feel we’ve created an environment where customers feel comfortable expressing their concerns, asking questions, or seeking assistance to ensure their needs are met.” Theyer has worked in the industry for over 20 years, starting out as a fitter for MFI and later setting up on his own before approaches from customers for him to supply them with kitchens, as well as fit them, led him onto his current path. “So I have picked up a thing or two,” as he puts it. He also ensures that all of his staff have the knowledge they need and keeps them continuously up-to-date by taking advantage of industry training programmes.
• November 2023
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