PRODUCT FEATURE | International kitchen brands


Siematic’s MONDIAL collection combines simple geometric shapes – linear and semicircle silhouettes – with opulent materials


Global scale T


International kitchens continue to sell well in the UK. What do continental brands have to offer and what does this mean for kitchen retailers? Is it time to expand your global reach? Lara Sargent investigates


This design from Keller Kitchens includes an island in navy blue and tall wall units in grooved walnut veneer


he UK kitchen specialist market is looking healthy. According to researcher


JKMR, sales through kitchen studios were valued at £1.9 billion last year – which is a significant 36% share of the almost £5bn new kitchen spend. So it’s no surprise that international kitchen brands are eager to work with UK kitchen studios – and have been for many decades.


“There will always be a market for in-frame kitchens and some of the excellent craftsmanship of a quality UK made kitchen,” says Tim Spann, UK national sales manager for Keller Kitchens, a Dutch brand that has been in the UK for 40 years. “But this market is broad in aspiration and desire – it’s what makes the UK market a cherished one for international manufacturers. It’s a disparate market that feeds on the innovation that international manu- facturers deliver.” It’s fair to say that kitchen retailers


have forged a long and successful relationship with manufacturers from Germany, Italy and the Nether- „


44 • November 2023


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