PRODUCT FEATURE | International kitchen brands
The Zerox Beach Grey kitchen from Rotpunkt offers a laid-back, Japandi style. It is made from up to 90% recycled wood using a sustainable
alternative to traditional chipboards, Greenline BioBoard Gen2
lands, to name but a few. As Bill Miller, managing director of Kitchen Bathroom Buying Group (KBBG) says: “So many of the door finishes and fittings used in kitchen furniture originate from the international manufacturers. Germany introduced us all to the handleless kitchen, a style which has become standard across the industry.”
Benefits
So what do international kitchens bring to today’s UK kitchen market and how can the retailer benefit from having an overseas brand in its portfolio? Interestingly, in 2022 JKMR calculated that almost 1.28 million new kitchens were installed into a UK family home – of which 10% included imported cabinetry, the majority of that being German brands. In terms of value, imports secured over 20% share of cabinetry value at end client buying price.
excel
“The UK kitchen manufacturers still at
finishes,”
traditional adds
Miller
painted at
kitchen KBBG.
“Although some European brands have recently introduced more UK oriented Shaker styles, they are still some way behind the needs of the UK consumer. When a contemporary design is needed, then the choice is wider, with both UK and European suppliers offering a larger number of options. The experience of our members suggests that at the higher end of the price sector, international brands lead the way as consumers perceive that these offer the highest levels of quality and design.” Collaborating with overseas partners will offer the UK customer – and the kitchen market as a whole – design diversity, innovative products and a beefed up retail landscape.
“International kitchen brands can 46
Fabiola is part of Sachsenküchen’s Woodline collection, shown here in a walnut oiled veneer with a striking vertical grain
THE GOODS: How do lead times stack up from overseas?
POGGENPOHL Lead times are around
8-12 weeks
although this depends on what is being ordered – some items will be delivered more quickly. Poggenpohl also says having its own factory ensures lead times can be met.
Häcker
Concept130 in Calgary black velvet oak fronts
ROTPUNKT Lead times are
5 weeks
for stocked items. SIEMATIC
Average lead time is
12 weeks KELLER KITCHENS
On a like-for-like product, manufactured to order, lead times for standard Keller kitchens are typically around
enrich the UK market with their cutting- edge designs, innovative technologies, sustainable solutions, and exposure to global culinary and lifestyle trends,” says Kerry Furber, managing director at Siematic UK. “This not only offers consumers a broader range of options but also encourages the local market to evolve and embrace new ideas.” Enhanced brand reputation and a wider customer base are other key retailer benefits, says Furber: “A globally recognised brand instantly lends credibility to your business. It
often attracts a diverse customer base too, including consumers who are already loyal to the brand and those seeking premium and reliable kitchen solutions. As a result, retailers can tap into new markets and demographics.” Showcasing an international brand to customers will upgrade the UK retailer offer in so many ways say industry experts: skilled craftmanship, precision engineering, diverse design elements and, importantly, individuality. As Bodie Kelay, managing director of Euromobel / Sachsenküchen,
4-6 weeks
Keller is based just 40 minutes’ drive from the port of Rotterdam, Europe’s biggest port, so the company says that transportation times are shorter than you may think.
SACHSENKÜCHEN Depending on the range
ordered, lead times range from 4-10 weeks • November 2023 DELIVER
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