GESTURE TEK FEATURE
AP1's technology enables hyper-local customer engagement that drives real-time measurable results. Its multisided platform utilizes a patented Master Beacon and a proprietary operating system to provide retailers with the toolsets to manage their space by delivering personalised content, offers and promotions to a user's smartphone based on their profile and location.
"We are excited to show retailers and brands how our engagement delivery platform, coupled with GestureTek's advanced responsive media offerings, can empower them to create differentiated in-store customer experiences," Ap1 CEO, Aaron Phillips said. "Through our innovative offerings, Ap1 enables space owners and brand managers to efficiently and effectively run highly relevant, creative, responsive and measurable brand campaigns, at scale."
For a portable, turnkey, plug and play interactive display solution, GestureTek offers the Cube floor projection system. The newest addition to the series, the CUBEv5, not only provides a far larger projection image, that is more powerful and brighter than before, but it has gone from a 1,000:1 to a 10,000:1 contrast ratio to provide vastly more crisp and vivid images, and is now fully compatible with Ap1’s beacon technology. The system comes with 75 dynamic virtual worlds that clients can use as is, or easily adapt to their needs, including customised content based on user demographics initiated through beacon technology.
"We are very proud of this new version of our successful CUBE and its beacon connectivity capabilities." said Vincent John Vincent. "We have already sold thousands of units into retail, Digital Signage Networks, and location-based entertainment facilities, but this new version of the CUBE will really open the system up to a whole variety of new uses and markets. Its turnkey plug and play nature lets customers simply take it out of the box and plug it in to instantly have a powerful interactive gesture controlled immersive projection experience". However, if clients are looking for a more permanent and large scale option for high traffic areas, the ceiling mounted GroundFX projection unit is the solution.
GroundFX is a multimedia visual display system that projects incredible interactive special effects, games or advertisements directly onto virtually any floor or flat surface of any size. Users control dynamic multimedia interactive displays with simple gestures and body movements, allowing them to interact simply by walking through the projection space or playing in it. It’s an engaging full-body interactive experience that immerses users in the clients message, endearing them to the brand, and can now be customised to change content, including smart proximity promotions, loyalty programmes and personalised incentives, all in real time based on user demographics.
GroundFX works with GestureTek’s patented motion-driven video gesture control technology.
This state-of-the-art body tracking and gesture recognition system intelligently monitors and responds to the position of the body, allowing for real-time motion control and interaction with display graphics.
Along with state-of-the-art software, GestureTek offers creative and design services to customise and optimise the client’s campaign. Their production team can help incorporate a client’s ideas into their GroundFX interactive floor exhibit, mixing 2-D and 3-D graphics, sound and video in any way. They also provide a variety of ‘out of the box’ interactive scenarios that can be used ‘as is’ or easily adapted with the clients corporate logo to get their own custom-branded interactive display up and running quickly.
The pairing between GestureTek’s gesture controlled technology and Ap1’s Master Beacon wireless bluetooth technology is revolutionizing the retail experience. Ap1 technology gives marketers the ability to monitor and optimise in-store mobile experiences. From store visits and application engagement to department-level dwell times and redemption rates, retailers have access to a wide range of real-time and historical performance metrics and visualisation tools to fine tune location-based campaigns. AP1 provides powerful, easy to use web-based tools for developing and deploying beacon systems and applications on the fly.
www.gesturetek.com
GestureTek User Interface
For the beacon technology where you can track analytics, build custom promotions, etc. It is shown on a tablet, laptop and smart phone, and the small white ball at the bottom is the Beacon containment itself (roughly to scale).
Beacons are Bluetooth Low Energy devices that continually transmit signals, which can be received by any app that is listening for a beacon. These devices trigger predetermined actions based on proximity to your phone, providing real-time local positioning intelligence. But it’s the software that really makes beacons shine. Their campaign management and analytics tools make it simple to design, deliver and manage highly targeted mobile experiences, enabling marketers to test, measure and deploy real-time micro marketing programmes in record time. Their customisable dashboard frees you from having to deal with complex system development and beacon management issues and focus on what matters most. A simple to use software development kit makes it easy for developers to add beacon support and proximity awareness to any existing mobile app or backend system.
Tomorrow’s Retail Floors Summer 2015 | 33
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