FEATURE GESTURE TEK
Beacon of the Future
GestureTek Systems Inc. explains
how beacon connectivity in gesture interactive flooring is revolutionising the retail experience for customers and retailers alike.
Gesture control interactive technology in retail spaces is in growing demand, as brands continue to look for new solutions that will set them apart from the competition. Creating a high- tech atmosphere, engaging customers and taking experiential marketing and entertainment to new heights, floors can become an instant motion sensing interactive display for entertainment and customised branding.
Interactive immersive technologies for flooring can be added to inject a wow factor into any environment and beacon connectivity can take that to the next level of personalisation. Offering indoor way-finding solutions, smart proximity promotions, loyalty programmes, personalised incentives, interactive help systems, augmented reality and analytics; beacon technology can transform interactive flooring and any mobile app into an invaluable indoor shopping companion.
GestureTek Systems, the inventor and provider of gesture- driven user interface technology and displays, is now showcasing its gesture responsive media displays for flooring in an entirely new way by partnering with Ap1, a provider of beacon technology.
This partnership enhances GestureTek’s gesture controlled interactive floor display systems by enabling real-time beacon response capabilities, micro-positioning and social profiling for connectivity to both the customer's smartphone and the display content. The new system was unveiled at the Future of Retail Centre Piece Exhibit at GlobalShop 2015, the annual North American event for retail design and shopper marketing. The partnership originally focused on connectivity with wall displays, but has now been ported to included GestureTek’s interactive floor projection systems, The CUBE v5 and GroundFX.
"GestureTek has delivered thousands of gesture-controlled displays to retail clients, because our robust systems provide a high degree of customer engagement that keeps customers in store longer, and wanting to come back more often," said GestureTek CEO Vincent John Vincent. "By teaming up with Ap1, the leader in innovative beacon solutions, we can now also deliver specialised connectivity and communication with those customers."
32 | Summer 2015 Tomorrow’s Retail Floors
GestureTek GroundFX systems
Installed in Virgin Mega Stores in Times Square in New York City and Hollywood & Highland in Los Angeles.
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