PHIL POND STEP AHEAD OF THE TRENDS
Tangible Trends Advice
As we become more technology-dependent, our interactions with products are getting smoother — literally. We need a design antidote to counteract all the smooth, glossy, flawless perfection of the i-world we’re living in. As humans we crave touch and stimulus of the senses via textural experiences. Our sense of wellbeing directly relates to this and our understanding of the things that surround us is related to texture too.
There is a need, and a strong desire from consumers, for greater tactility in our modern lives which can be partially answered by interior design choices and products with deep and varying textures.
Interesting textural experiences can be soothing and comforting, and even give a pleasing feeling of nostalgia. The inherent irregularities and imperfections of natural materials can be particularly reassuring so manipulate, mimic and cultivate nature’s treasures.
Textures can come from deep in the forest, deep in the desert, deep in the jungle, deep in the city and the pages of history. An array of refined yet distinctively textured and irregularly layered surfaces await our discovery as we look anew at the overlooked.
Experiment with: cracked crumpled and crushed textures; geological textural references; powdery, peach skin and flaking surfaces; mimic woven, knitted and tapestry textures for hard product surfaces; molten, eroded and oxidized effects; hammered, stamped and chiselled techniques.
Now sit down and think about what products you have in hard and soft flooring that meet this key desire amongst us all to bring texture into our lives. Seek more out. Make sure that accessories in your shop meet the need, wood flooring that isn’t over engineered, carpet with varying pile height, laminate and tile that mimic not simply the look of natural products but also the feel.
16 | Summer 2015 Tomorrow’s Retail Floors
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