GOODWEAVE INTERVIEW
There is also an opportunity for showrooms to demonstrate their full commitment to GoodWeave and ethical sourcing by becoming a GoodWeave Industry Supporter or Lead Sponsor. This offers point of sale and marketing material to raise awareness and engage the growing market of socially conscious consumers.
What are the benefits for retailers to sell GoodWeave rugs?
The main benefits include having the best assurance that their rugs were produced responsibly, and that assurance can be passed down to the end consumer through a credible certification label. This is an excellent selling tool and point of difference. We have heard from our partners that talking about GoodWeave helps to close sales, diminish returns and increase margins. Consumers are more and more concerned about labour and environmental practices used to make the products they buy. And with every certified rug purchased a small percentage helps support education and other critical services for children and families in weaving communities, which motivates retailers and consumers.
How are your rugs certified?
To earn the GoodWeave label, licensed rug companies commit to GoodWeave’s standard, which currently requires producers to commit to employ only weavers who are of legal working age. To ensure that each licensee’s no-child-labour commitment is upheld, independent GoodWeave inspectors make frequent, unannounced visits to looms across all tiers of production. If children are found, GoodWeave rescues them and provides them with a safe home and an education, with the long- term goal of reuniting them with their families and providing sustained support so children remain out of work and in school. Licensees pay a fee that supports GoodWeave’s monitoring, inspections and education programmes.
How can retailers and consumers know that it is an authentic mark?
To become licensed with GoodWeave, rug-making facilities agree to be monitored regularly and inspected at random by GoodWeave-authorized inspectors. Looms are registered with the monitoring and inspections office. Each certified carpet receives a GoodWeave label, and each label is uniquely numbered so its origin can be traced.
©U. Roberto Romano.
Homrya, Ma Ma Khal and Masooda smile with joy at GoodWeave’s early childhood education centre in a village knows as “Burgh of the Weavers” in Afghanistan.
GoodWeave International is Full Member of the International Social and Environmental Accreditation and Labeling Alliance, founded in 2001 to define and codify good practices in standard-setting for progressive change. ISEAL provides guidance and models for meaningful, rigorous, transparent standards that are developed using input from all stakeholders and have effective complaint mechanisms, among other qualities.
GoodWeave is the only organisation of its kind that is both a full ISEAL Alliance member and ISO 65 Accredited. GoodWeave’s ISO accreditation ensures the organisation is independent of external pressure; its evaluation and certification processes
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