WHAT’S NEW?
START-UP INVENTS GROUND-BREAKING AUGMENTED REALITY TECH
HARVARD TECHNOLOGY PARTNERS WITH MATRIX
Harvard Technology, specialists in the design, development and manufacture of energy saving lighting solutions, has announced a partnership with Matrix, a company of EON, to pilot adaptive technology that enables back-end integration between EyeNut and the Tridium Niagra framework for a major blue chip high street retailer.
Property owners in busy city-centres will soon have the potential to generate new revenue streams from the exterior of their building.
New start-up, Lightvert Ltd., is set to disrupt the Digital Out-of-Home (DOOH) market with a ground- breaking new augmented reality solution called ECHO. ECHO is a patented technology that will take advertising to new dimensions of both height and engagement, producing huge digital images that appear as if by magic to the viewer.
Imagine a cityscape where giant adverts up to 200m high appear – only in the viewer’s eye. It sounds like science-fiction, but the reality is much closer to home.
The DOOH advertising market has not been significantly disrupted since the introduction of the LED in 2005. Although the market is growing, it is limited by the amount of available advertising real estate in premium urban locations.
ECHO solves this problem using augmented reality to unlock vast amounts of lucrative advertising real estate on high-rise buildings and other tall structures. A narrow strip of reflective material is fixed to the side of the building and a high-speed light scanner projects
www.tomorrowsfm.com
EyeNut, the company’s wireless lighting control solution for indoor and outdoor lighting, was selected as part of a substantial retrofit roll-out for the leading UK retailer across 3,000 stores. It will form part of a single Building Energy Management System, which connects air conditioning, heating, ventilation, security systems and lighting.
Harvard Technology’s EyeNut system will be presented in a large interactive demonstration of the ‘Connected Retail’ estate at EuroShop – where attendees will be able to see how the system can be implemented in a large-scale application like a shopping centre.
EyeNut is an innovative cloud-based, IoT-enabled, remote access, wireless control solution for indoor and outdoor lighting. It gives users the freedom to commission, configure
light off of a reflector and towards the viewer. This creates large-scale images that are ‘captured’ for a brief moment in the viewer’s eye through a ‘persistence of vision’ effect.
With ECHO, property owners in these prime locations can leverage the exterior of the building to create a new revenue stream.
ECHO has a global patent pending, and Lightvert believes it will open up exciting new advertising opportunities in outdoor spaces that are currently inaccessible to traditional billboards and LED screens.
Lightvert is completing a crowdfunding campaign on
and completely control their own lighting to maximise energy savings and reduce carbon emissions.
The latest evolution of Harvard Technology’s award-winning solution adds new pioneering features, such as emergency testing functionality and Building Energy Management System (BEMS) integration, to a system that has already delivered substantial monetary and energy savings to clients in the retail sector, including The White Company.
The EyeNut Combined Emergency driver is another new introduction for 2017. The next generation in LED driver technology enables automated emergency luminaire testing to be retrofitted into large, multi-site retail estates, with results accessible from anywhere in the world via a cloud connection.
Russell Fletcher, Sales and Marketing Director at Harvard Technology, commented: “Harvard Technology has proven experience in the retail sector. Our latest solutions are responding to the demands of the rapidly changing retail industry, allowing retailers to intelligently monitor and manage lighting across store or indeed multiple stores from one single intuitive user interface.”
www.harvardtechnology.com
Crowdcube in order to finalise the development of the technology and bring ECHO to market.
Daniel Siden, CEO of Lightvert Ltd explained: “Traditional billboards and large scale LED screens in built-up environments are expensive and it is increasingly challenging to leverage new real estate in crowded urban spaces such as New York’s Times Square and London’s Piccadilly Circus. ECHO provides a new way for brands to rise above the noise of street level advertising and engage with audiences on an unprecedented scale”.
www.lightvert.co.uk/home TOMORROW’S FM | 05
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