HOTELS & HOSPITALITY “NOW SERVING


OVER 200 BOTTLES OF BRITA VIVREAU WATER A WEEK, RUSSELL


HAS DEVELOPED AN


ADDITIONAL INCOME OF AROUND £6,000 PER ANNUM.”


The smart hotelier has figured out that being properly responsible can reap long term rewards and improve profitability. Water should be an important consideration in these plans, in particular the way that drinking water is made available, and that’s where BRITA Vivreau comes in.


REDUCING WATER MILES Sustainability is at the core of BRITA


Vivreau’s ethos, with reducing water miles in the hotel industry a key objective for BRITA Vivreau and its clients. Not only is water transported by road, creating congestion and pollution, but there is also the issue surrounding glass and plastic packaging waste. Although recycling facilities are available, re-using will always be more efficient than recycling and will provide an immediate and dramatic impact on carbon footprint.


One of the solutions developed by BRITA Vivreau is the mains-fed Table Water Bottling System, which dispenses unlimited quantities of purified, filtered, chilled, still and sparkling water in- house, which can be served in reusable glass bottles.


Stephen Charles, Managing Director of Vivreau, explains: “Our unique Table


Water Bottling System is ideally suited to hotels and is the obvious choice for hoteliers looking to cut their carbon footprint with an environmental and sustainable option.


“It is also profitable. When presented with the choice of tap water or our high quality, filtered water for a nominal amount, customers will almost always opt for the latter. The system will pay for itself in a very short period, resulting in a profitable alternative to tap water, happy customers and a reduced carbon footprint. It’s a no-brainer.”


THE WELLINGTON INN Russell Jeffrey, Owner of The


Wellington Inn explains how the Table Water Bottling System enabled him to recover lost profits from giving away jugs of ‘free’ tap water: “We previously gave diners complimentary jugs of water throughout dinner, but were intrigued by the profit potential of the BRITA Vivreau Table Water Bottling System to counteract the rising costs associated with running a public house today. I really liked the idea of being able to charge for water provision, however, we were also very conscious that the customer needed to be happy with the new arrangement. Therefore, we ran a 12-week trial, where we offered in-house bottled water for which we charged, however we gave refills free of charge.”


As a result, customers at The Wellington Inn now receive a chilled bottle of still and sparkling filtered water on the table instead of a jug of tap water. Now serving over 200 bottles of BRITA Vivreau water a week,


www.tomorrowsfm.com


Russell has developed an additional income of around £6,000 per annum.


BRAND AWARENESS BRITA Vivreau’s Designer glass bottles


provide the opportunity to sell own- brand bottled water, displaying a logo and carbon footprint message. This allows hoteliers to strengthen brand awareness and recover lost profits from expensive branded bottled water, whilst replacing environmentally- unfriendly bought-in bottled water.


Stephen explains some of the benefits: “Utilising own-branded, freshly filtered bottled drinking water will stand in high regard with customers and this type of premium offering will only serve to increase customer satisfaction.”


“ALTHOUGH


RECYCLING FACILITIES ARE AVAILABLE,


RE-USING WILL ALWAYS BE MORE EFFICIENT.”


Designer glass bottles also come with a specially designed bottle washing tray, which means the bottles can be safely cleaned in the dishwasher ready for their next use. This reduces the ‘water miles’ associated with sourcing water and means that the amount of waste created by either plastic or glass bottles can be eradicated. These two factors combined can significantly reduce a hotel’s carbon footprint and encourage long term sustainability.


www.vivreau.com TOMORROW’S FM | 23


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