MAKEOVER OF THE MONTH SIGNATURE STYLE
When world famous department store Selfridges wanted a floor to reflect its iconic status, they turned to LVT from Amtico. Tomorrow’s Flooring reports.
Selfridges and Co. is one of the most inspirational stores in the world and its name synonymous with designer living and luxury. The Birmingham store is housed in the city’s most iconic and distinguished building, the Bull Ring. Known for architectural innovation and excellence, Selfridges stores are tourist destinations in their own right.
“The Signature products were cut to 114 mm x
915 mm per tile and laid in a striking Herringbone
formation to create an eye- catching effect.”
It was only fitting that Selfridges Birmingham should choose the premium Signature collection from luxury vinyl tile (LVT) manufacturers Amtico to make a style statement in their refurbished eatery area of Sears Balcony Champagne Bar.
With bespoke design at the heart of the Signature range - which encompasses 188 beautiful wood and stone effect and abstract finishes - it was an obvious choice for a brand that stands for individuality.
Opting for the Quill Sable, Quill Kohl and Quill Gesso flooring designs, the striking new floor transformed the space and well and truly ensures that the prestigious Selfridges department store eatery leaves its mark on patrons ever since.
Amtico’s Signature products can be cut and combined in infinite ways and installed with ease, meaning the design possibilities are endless. This collection also encompasses a full spectrum of wood and stone tonal trends and with a wear layer of 1mm, ensuring bustling retail environments can benefit from astoundingly beautiful yet incredibly practical floors that will effortlessly meet daily demands.
18
In the case of Selfridges, the Signature products were cut to 114 mm x 915 mm per tile and laid in a striking Herringbone formation to create an eye-catching effect.
Award winning local design firm, Harrison, was responsible for the dramatic design transformation, with Andrew Kirk, Harrison’s lead designer on the project, commenting: “Amtico was a product chosen by the in-house team as it has been tried and tested in other stores throughout the UK.
“With the time restraints we were under to complete the new-look restaurant, it was apparent that using Amtico meant a quick, easy and clean installation. Using a quality vinyl product from the Signature range allowed us to create a bespoke, opulent design which was perfect for the space.”
“The striking new floor
transformed the space and well and truly ensures that the prestigious Selfridges department store eatery
leaves its mark on patrons ever since.”
Regularly selected for all manner of retail projects, large and small, due to its unbeatable combination of style and durability, Amtico LVT meets the very highest standards. Durable, easy to install, simple to maintain and boasting beneficial acoustic and thermal properties, Amtico puts all other floorcoverings in the shade. As the Selfridges project clearly demonstrates, flooring can be used to high effect to make a statement on shoppers and create a unique space that never fails to impress.
www.amtico.com/commercial.
www.tomorrowsflooring.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62