News
ECATERING AND THE GREAT CUSTOMER PURCHASE QUESTION
eCatering, one of the UK’s Leading and Lowest Price Online Catering Equipment Suppliers are travelling around in 2018 meeting customers as well as speaking with them on the phone to gather purchasing insights, and the results are astonishing.
In 2018, to support their Booker promotional days, eCatering has gone a step further than just speaking with customers on the road, they are looking into the buying habits and choices customers are looking for with their purchases.
Marketing Manager Mike Morris said:
“As an online business, it’s difficult to identify the specific needs of a variety of different customers and the only way to find out is by speaking to them. We know
what products customers want dependent on their business but what drives them to buy, what do they look for and what is the most important part of their purchase. The results that are coming through are interesting to say the least.”
Whilst businesses will look at prices and after sales service, these are not always the reason they buy what they buy and from who. Confidence in brand, website appearance and easy ways to pay are often more important. An online customer does not necessarily buy the cheapest, some of our customers have indicated that they ‘just get a feeling that its right and make the purchase’.
eCatering isn’t on the road selling products directly like traditional sales channels, they are making potential customers
aware of their presence, brand and quality. These insights will help them as they develop their brands, improve their website and bring more products into the UK Market. 2018 has been very positive for eCatering with sales building year on year and as we go forward, it seems, they will be going from strength to strength by delivering exactly what the customer wants.
To find out more and see their incredible product ranges and savings, visit their website at:
www.ecatering.co.uk
CLOUD-BASED EPOS APP GIVES VENUES A COMPETITIVE ADVANTAGE UK venues and hospitality operators
are facing a storm of difficulties at the moment, ranging from rising food prices to staff shortages and extra-demanding customers.
So, streamlining operations to keep costs at a minimum, while maintaining excellent customer service, is more important than ever. And an innovative cloud-based EPOS app is providing venues with the help they need to stay on top.
The solution - from NFS Technology Group - is a unique product that is now being used by 45,000 businesses all over the world, giving them easy online access to an end-to-end view of their business wherever they are.
Luis De Souza, Chief Executive of NFS Technology Group, said: “Our cloud-based solution responds to a growing need from venues for simple online access to the real- time data that gives them a competitive edge in these difficult times.
36 MAY 2018
WWW.VENUE-INSIGHT.COM
“The app is simple to use on an iPad and gives you all the features you need to boost sales and improve efficiency.”
NFS Technology Group specialises in hospitality software, and it includes prestigious hospitality names including Honest Burgers, Coyote Ugly, Denny’s and Brew Dog among its customers.
NFS’ cloud-based EPOS system has been designed for flexibility and scalability, whether you’re an independent operator or a multi- site operator.
Its easy-to-use interface means staff are up and running on Silver in hours. It provides marketing and loyalty-promoting capabilities and advanced business intelligence so operators can drill down on sales data in detail.
“The solution provides immediate ROI because it’s available at an affordable monthly cost that includes integrated loyalty, email marketing
and inventory control – all backed by our 24/7 live customer support team,” said Luis.
Find out more about how cloud-based EPOS could help your business - visit:
www.nfs-hospitality.com
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