the company selected the Washington D.C. area as well as central Virginia for expansion, including building an east coast roasting facility in Suffolk this year. So, the owners of Front Porch Coffee- house knew that Kilmarnock was fertile ground for “Peetniks” as the bean pur- veyor’s cult followers are known in their home state of California. Kilmarnock had the right geographies in the center of the Northern Neck where people have been yearning for a really great neigh- borhood coffee shop, and many already loved the brand from Northern Virginia and Richmond.
W May/June 2017
hen Peet’s Coffee decided to grow its brand beyond California a few years ago,