» Editor’s Note W


Graham Longwell graham@fitnet.ca


e have a great lineup of content for you in this issue of Fitness Business Canada as we approach the half-way mark of 2017:


• What’s New: IHRSA 2017, held in March, launched many new CANADA


and innovative products and services, and we’ve collected some of the best here. Check out our nine-page expanded “What’s New” section on page 16 for an overview, and visit our website (www.fitnessbusinesscanada.com) for product demonstrations that we filmed onsite. • Tapout Fitness, branded as “martial-arts-infused fitness for


all ages and fitness levels,” plans to launch into Canada with new franchise facilities and conversions of existing clubs. Read “Trend


Setting” by Kathryn Korchok on page 26 for the full story. • David Minton, director of the Leisure Database Company, reports on how consumers


are in control and why tech will shape our industry. See page 30. • Casey Conrad explains how we all like to tell others about our experiences–good


and bad–but what we really like to tell others about are the really good and the really bad experiences. Check out “Revive Referrals by Being Remarkable” on page 34. • Who are you marketing to? On page 36, Stephen Tharrett and Mark Williamson,


co-founders of ClubIntel, explore the unique purchasing behaviours of the Baby Boomer generation (adults born between 1946 and 1964) and Millennials (those born from the early 1980s to the mid 1990s), and how you can leverage these in your fitness business. • Rick Caro takes an in-depth look at the business of fitness, with a review of key


metrics and economic factors that affected the fitness industry in 2016, and offers perspectives on what lies ahead for the balance of the year. See page 42. • And more!


FBC’s next major industry event is sponsoring the Canadian Industry Forum panel


presentation being held Friday, August 18 at the canfitpro world fitness expo, which runs from August 16–20 in Toronto. Watch for our July/August issue for more details.


Vol. 18 No. 3 – May/June 2017


BOARD OF ADVISORS Colin Milner


Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.


David Hardy


President, Fitness Industry Council of Canada, Edmonton, Alta.


David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, President, canfitpro, London, Ont.


Dr. Greg Anderson


Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.


Hans Muench International Networking


John Frittenburg President, The JF Group, Ont.


Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity


CONTRIBUTING AUTHORS Rick Caro, Paula Comfort, Casey Conrad, Barb Gormley, Kathryn Korchok, Jeff Mitelman, David Minton, Lynne Skilton-Hayes, Stephen Tharrett, Mark Williamson


Publisher


Graham Longwell President, Mill Pond Publishing Inc.


Editor Graham Longwell graham@fitnet.ca


Senior Editor Barb Gormley


Design & Print fit2print.ca


General Manager Mill Pond Publishing Inc. Stephen Longwell stephen@fitnet.ca


Vice-President, Sales Lori Longwell lori@fitnet.ca


Manage more clients, anywhere, anytime and with greater impact


Find out how to take your business to the next level TotalPTFitness.com


800-750-2756 6 Fitness Business Canada May/June 2017


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