"It all starts with selecting the right locations in the right markets to get the results we’re looking for.”
families can all exercise in the same lo- cation. Clubs will offer both individual and group training, as well as func- tional training and proprietary martial arts-based classes and certification, all geared to both family-friendly and kids-only participation. “It’s going to be a great family offer-
ing that allows parents to get in shape with their kids,” says Richardson. “That’s what missing in the fitness space today.” Richardson says that one big advan-
tage is that the Tapout name is already well established, and WWE's social media space has millions of follow- ers. And with WWE athletes sporting
Tapout brand apparel, there will be a cross-pollination of products and ser- vices and the synergy of multi-brand awareness. “We’re hitting the ground running,” says Richardson. FBC
Kathryn Korchok’s work has appeared in major newspapers and magazines in Canada and the U.S. She specializes in health, fitness, lifestyle and business writing. Kathryn practices yoga, enjoys working out and loves all forms of dance. Contact her at
kathryn.korchok@gmail.com
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May/June 2017 Fitness Business Canada 29
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