FBC


UPFRONT» What’s New


SoſtBell Adjustable Dumbbell The SoſtBell Adjustable Dumbbell from Hyperwear leverages a 3-in- 1 design and soſt weight plates to deliver safe and versatile work- outs. The innovative SoſtBell system consists of two soſt neoprene weight plates that can be used individually or attached to an adjust- able, easy-grip reinforced plastic handle to make a dumbbell ranging from 3-20 pounds. SoſtBell HyperHIIT uses the SoſtBell as a heavier single weight, as individual lighter soſt plates and as a pair of heavier weights. For more information, visit www.hyperwearsoſtbell.com.


4 Points of Posture™ Poster The National Posture Institute’s 4 Points of Posture™ Poster is designed to provide a visual reference on how to correct one’s posture. This professionally designed, budget-friendly, durable, 24 x 36 poster conveniently fits in your office, studio, or assessment room. It can easily be read from a distance and draws attention due to its vivid colour and sleek design. For more information, visit www.npionline.org, contact info@npionline.org or call (888) 240-2914.


NEO Health Fitness Tracker The new NEO Health fitness tracker comes with handy features, such as heart rate monitoring, reminders to move and incoming call notifications. The NEO Health PULSE is a heart rate belt that is perfect for intense workouts. The products are ideal for personal trainers and gyms that want to improve their service or resell fitness hardware. The connected Virtuagym soſtware reveals an analysis of the results. For more information, visit www.neo-health.co or email info@neo-health.co.


TRX Connect TRX Connect is a 3-part digital platform providing direct-to-member communication, personalized data-driven programming and enhanced facility activation. The three integrated components are: TRX Digital Pro App, TRX Consumer App and TRX MAPS powered by Physmodo. TRX Digital Pro App and TRX Consumer App connect clubs and their members through personalized scheduling, programming and in-ear coaching. TRX MAPS strengthens club-to-member connections with in-club full body movement assessments in fewer than 25 seconds and customized workouts based on those results. For more information, visit www.trxtraining.com/trx-connect.


TuffStuff Fitness TuffStuff Fitness introduces the new Bio-Arc Strength Series, a nine-unit circuit of next generation selectorized machines featuring a patent- pending and tested arcing technology, which continually adjusts the user’s body position throughout the entire range of motion to deliver maximum activation of the target muscles and minimal joint stress. Shown here, the mid-row encompasses two individual cable handles for the user to isolate the mid- and low-trapezius and rhomboid muscles. For more information, visit www.tuffstuffitness.com


20 Fitness Business Canada May/June 2017


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