» Club Launch
Tapout Fitness plans to open its first locations in the Greater Toronto Area.
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28 Fitness Business Canada May/June 2017 Over the years, he has built an in-
ternational network of industry spe- cialists, athletes and business con- tacts. While searching for expansion and investment opportunities, Tapout Fitness came calling and Richardson answered the call. “They’re a branding juggernaut,”
says Richardson. “It took me all of five minutes to decide to get involved. But I didn’t want a franchise, I wanted a ter- ritory and we decided on Canada. I’ve always thought that the fitness space in Canada has been very vanilla for quite a number of years. As much as I love Canada, and I am living here and I am Canadian, I’ve also admired that American ability to hype a product or service and get amazing results.” Richardson, along with business
partner Michael Bridge, have compiled a team of Canadian industry experts who will contribute their knowledge to the roll out of Tapout Fitness. "It all starts with selecting the right locations in the right markets to get the results we’re looking for.”
They are supported by the Tapout
Fitness U.S. executive team includ- ing Mark Tascher, executive chairman (former CEO of Crunch, Bally’s Total Fitness); Ben Crosbie, CEO and found- er of Tapout Fitness; Rick Bouza, presi- dent (former Town Sports International VP operations); Dave Geller, chief mar- keting officer (former head of market- ing for Equinox Fitness Clubs); and Greg Jackson, director of branded pro- gramming (20 years coaching profes- sional MMA). Tapout Fitness will open its first lo-
cations in the Greater Toronto Area. The company intends to blitz the mar- ketplace (with both corporate and franchise locations) to achieve its goal of having its fitness brand operating Canada-wide. The rollout plans in- clude converting existing facilities to Tapout Fitness clubs as well as build- ing new complexes. Richardson is confident in his team,
and he emphasizes that Tapout Fitness will be a full-service operation fo- cused on total family participation so
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