» Club Launch
TREND SETTING
Emerging American club chain poised to enter the Canadian market
BY KATHRYN KORCHOK B
arrymore Richardson lives by a simple but powerful mantra: “The only one who can limit you is
you...aim high!”
With this approach as his driving
force, Richardson is spearheading the launch and rollout of Tapout Fitness in Canada, a venture he expects will yield as many as 50 Tapout Fitness clubs from coast to coast in the next five to seven years. “I’m always coming up with creative
ways to get things done because I don’t believe there’s a box,” he says. “I’m al- ways looking for inspiration.” Richardson, a Toronto-based
entrepreneur/consultant and former fitness club operator, has secured the rights to own and franchise Tapout Fitness clubs in Canada. The mod- el is built on the strength of estab- lished and recognized brand names and a unique foundation of martial arts-infused fitness programming. The Tapout brand is a joint venture of Authentic Brands Group and World Wrestling Entertainment (WWE), which provide Tapout Fitness with access to brand marketing assets, en- dorsement and support. As the face of Tapout Fitness in Canada, Richardson brings 30-plus
years of experience to this initiative. Since age 15, when he joined his first gym, Richardson has been involved in fitness and the business of fitness. As a personal trainer, his roster has includ- ed aspiring NCAA, NHL and Olympic athletes. As an entrepreneur, Richardson has
owned or created numerous business endeavors including 2BFIT Personal Training in Toronto, and Fitness 365, one of the first clubs to incorporate personal training, health and wellness services. In 2013, he was a consultant to the NBA on a basketball facility in China.
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Tapout Fitness offers martial arts-infused fitness for all ages and fitness levels. It encompasses immersive fitness programming and signature classes. For example, Tapout 20 is a 20-minute HIIT session that incorporates the basics of martial arts conditioning in a non-intimidating way.
26 Fitness Business Canada May/June 2017
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