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Great Layout, Great Workout!


Is your equipment layout helping or hindering your bottom line? BY BARB GORMLEY


the latest equipment, sparkling clean everything.


A 32 Fitness Business Canada May/June 2017


10-minute drive from your target market, cheerful staff members, loads of park- ing, an upbeat atmosphere,


bers define your club as awesome is endless. Another item in this lengthy list—


and one that is often underestimat- ed—is your equipment layout, says Yosi Knecht, director of sales and marketing for Atlantis Strength in Laval, Quebec.


“People will never tell you they love The list of factors that let your mem-


the lanes between your equipment or the logical flow of your equipment be- cause smart design is never conscious- ly recognized by users,” says Knecht. “But how you organize your space and equipment creates unconscious im- pressions about your club that can be the difference between people staying or leaving.” According to Knecht, while good


club design and equipment layout is of course about creating visually pleasing


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