FBC


UPFRONT» Happenings Let’s Practice Health I


EuropeActive and Deloitte Publish European Health & Fitness Market Report 2017


Fitness strengthens its position as the #1 European sports activity


increased by 4.4% to 56.4 million members, ac- cording to EuropeActive, a not-for-profit orga- nization representing the European health and fitness sector. This growth was mainly driven by the low-cost segment, as well as an increasing number of specialized boutique fitness clubs. With 10.1 million members, Germany


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strengthened its position as the country with the highest membership, surpassing the 10-million-member mark for the first time in 2016. The United Kingdom (9.3 million), France (5.5 million), Italy (5.3 million) and Spain (5.1 million) also rank among the top five markets in Europe in terms of membership. With $39.2 billion in revenues in 2016, Europe


ranks as the world’s largest health and fitness market, ahead of the USA ($34.7 billion in 2015). At constant currency, this market value rep- resents an increase of 3.1% compared to 2015, with Switzerland (+5.8%), Germany (+4.6%), Finland (+4.0%), Sweden (+3.9%) and Turkey (+3.4%) displaying the highest revenue growth. According to Herman Rutgers, EuropeActive


Board member and co-author of the report: “It was another year of strong growth in terms of membership and market value, and the opera- tors in our survey indicated good growth expec- tations for 2017 and beyond. This shows that the products and services of our sector remain high- ly attractive to consumers across Europe and makes us confident to reach the industry goal of 80 million members by 2025.”


For more information, visit www.europeactive.eu.


10 Fitness Business Canada May/June 2017


he European fitness market continued to grow strongly in 2016 as the total num- ber of health and fitness club members


f you suffer from digestive problems, allergies and sensitivities, or frequent colds, flus, and infec- tions, author and fitness industry veteran Frances


Michaelson can help you get your health on track again. Michaelson, a Montreal naturopath and per- sonal trainer, is the author of Let’s Practice Health, which promises to get at the root of health problems instead of offering band-aid solutions that oſten make us feel worse. Disease can’t be medicated away. Instead of


popping prescription pills, we need to prevent and reverse existing illnesses by taking care of our di- gestive systems. Michaelson lays out a plan for gut health through eating right. Her 80/20 plan emphasizes a raw, plant-based alkaline diet that prevents our bodies from becoming acidic, a state that inevitably leads to inflammation, toxicity and disease. Included recipes make it easy to adopt her plan. For more information, email fmichaelson@me.com or visit www.francesmichaelson.com.


EVENTS


CPTN 2017–Excel. Then Dominate! Conference


June 2 &3, 2017 Japanese Canadian Cultural Centre, Toronto


For Personal Trainers, Strength Coaches, Kinesiologists and anyone interest- ed in learning more about Fitness Conditioning.


Earn CECs for CPTN, NSCA, IYCA, CSEP and OFC.


Visit cptn.com for more information.


canfitpro World Fitness Expo


August 16-20, 2017 Toronto


Acquire knowledge from top industry leaders about their best practices, cost-effective and revenue generating strategies. Learn how to tackle retention issues, how to leverage the online marketplace, and what it takes to build a successful business. canfitpro world fitness expo boasts over 300+


sessions of leading-edge fitness education in club business, personal training, group fitness, mind- body, nutrition, coaching, active aging and more. To learn more about this year’s presenters,


exhibitors, sponsoring companies or to register, visit worldfitnessexpo.com.


Keynote speaker,


Tony Horton


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