marketing
window By CINDY FELDMAN, Marketing Director [
cindyf@ineda.com]
LIFE EVOLVES... We call ourselves INEDA.
While we are a mouthful to say—Iowa-Nebraska Equipment Dealers Association—we tie up neatly into a very concise shape. Nimble as the market around us, we want our partners to know that we are on the same plane as them—and adjusting as needed.
CHANGE IS GOOD
Same company. Same name. Now with a refreshed, new look to better represent who we are and where we’re headed in the future.
We’ve always been about serving and advocating for equipment dealers and always will be. But even so, our business has evolved during the past decades. We needed our visual identity to evolve, too. Something to better reflect that what we used to think of as traditional equipment now has evolved into a very large, competitive, global environment. And just as our dealers’ and manu- facturers’ equipment has evolved, so has our logo.
Retail Implement Dealers’ Association of South Dakota, SW Minnesota & NW Iowa
Association of Northern Iowa
Iowa History • •
Implement Dealers’
Association
Iowa Retail Implement Dealers’
Implement and Vehicle Dealers’
Association
Implement and
Association • • • • •
Nebraska History •
Nebraska Retail Implement Dealers’ Association
Nebraska and Western Iowa Retail Implement Dealers’ Association
Northeastern Nebraska Retail Implement Dealers’ Association
Southeastern Nebraska Retail Implement Dealers’ Association
• Association
Implement Dealers’
Mid-West Retail
• Association 1971 1973
Mid-West Implement Dealers’
Vehicle Dealers’
Northern Iowa
Association
Implement Dealers
Iowa
Retail Farm Equipment Association
• •
Mid-West Retail Farm Equipment Association
Iowa
Retail Farm Equipment Association
• Iowa Iowa
We might look different, but we’ll continue to serve you with the excellent customer service, respect and experience you’ve come to expect. Our talents and ideas are what make us great. And our dealers and their equipment will always be our focus.
Defining moment.
Yes, the logo has changed. We have fresh colors and crisp words to match our popular Retailer magazine and RoundUp eNewsletter. We’ve been testing it out on these two pieces a little over a year. You can now ready yourself for two BIG things that will take place from INEDA: the first being the use of the logo on all correspondence coming your way. This includes: emails, written correspondence, envelopes, legislative alerts, social media and on all of our websites. The sec- ond exciting thing will be the roll-out of our new website very soon. Each has come to fruition with a lot of work by staff and I think you’re going to like them both very much.
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