2. Over seven times more farmers indicated they plan to purchase precision electronics than primary tillage in 2017. In addition, twice as many plan to purchase precision electronics over utility vehi- cles or livestock equipment.
2017 RANKING
1. Precision Ag Electronics 2. Tractor 3. Pickup Truck 4. Utility Vehicle 5. Livestock Equipment 6. Grain Bin/Dryer 7. Hay Equipment 8. Planter 9. Sprayer 10. Combine
3. Social media usage continues to increase among producers with Facebook as the plat- form used most.
Nearly 55% of the farmers surveyed use social media. Here is a look at what they are using.
11. Grain Cart/Wagon 12. Fertilizer Equipment 13. UAVs 14. Secondary Tillage 15. Grain Trailer 16. Aerial Imaging Services 17. Data Management Software 18. Seed Tenders 19. Primary Tillage
If you use social media, what do you use? (could select more than one)
100.0%
10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
0.0% Facebook LinkedIn Pinterest Twitter Snapchat YouTube
4. Mobile website searches overtake traditional website searches. Now is the time to review your mobile website!
More producers are using a mobile device to learn about the farm show than a traditional website, according to our web statistics. In two years, mobile usage at the Iowa show increased 65%, while web usage dropped 30%. Mobile usage will likely exceed web visits in 2017.
Similar results were observed at the 2016 Nebraska Power Farming Show. Mobile device usage in- creased 66% in two years, while usage of the traditional website declined 25%. Last year (2016) was the first year mobile visits outnumbered web visits.
5. Farmers plan to plant more soybean acres in Iowa.
Using data from the show’s planting intention survey, Agrisource, Inc. forecasts that 600,000 more acres of soybeans and 500,000 less acres of corn will be planted in Iowa this year. Nationwide, the numbers are 6.7 million more acres of soybeans and 4.3 million less acres of corn. Looks like it might be a good year to be in the draper head business!
76.9%
34.1% 17.9% 8.6% 12.9% 6.1%
Mar/Apr | The Retailer Magazine | 9
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