field notes IOWA


FIVE TAKEAWAYS FROM THE IOWA POWER FARMING SHOW ONLINE SURVEY


TOM JUNGE, Iowa Field Director [tomj@ineda.com]


When farmers registered online for the 2017 Iowa Power Farming Show, they completed a survey about their internet and social media use, future purchases and planting intentions. In the end, 1,686 farmers participated in the survey. Here’s a brief look at the results...


1. Tractorhouse.com remains the leader in used equipment internet searches; newcomer machinerypete.com jumps to third.


Farmers were asked about their search engine prefer- ences when looking for used ag equipment. Once again, tractorhouse.com and fastline. com came out on top (re- spectively), while newcomer machinerypete.com took third. Fourth place machinefinder. com slipped nearly 4% points and fifth place ironsearch.com slipped more than 5% points compared to 2016.


10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%


10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%


0.0% 0.0%


Online Used Equipment Search Engines


19.3% 19.3%


1.7% 3.4% 1.7% 3.4%


25.5% 25.5%


8.1% 15.1% 8.1% 15.1%


Online Used Equipment Search Engines


% of Farmers Using % of Farmers Using


68.7% 68.7%


2.2% 2.2%


15.4% 15.4%


Nearly 58% indicated they only use one search engine, while 23.4% use two sites, 12.7% use three and 6.0% use four or more search engines.


# of Search Engines Used # of Search Engines Used


100.0% 100.0%


50.0% 50.0%


57.9% 57.9%


0.0% 0.0%


1 1


23.4% 23.4%


2 2


12.7% 12.7%


3 3


4 or more 4 or more


6.0% 6.0%


8 | The Retailer Magazine | Mar/Apr


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