“In today’s landscape, each player in the farmer service channel plays an important role. However, as a collective industry, we should be doing more work together via partnerships and col- laborations to leverage our joint
resources and expertise.” – Manager, Seed Company
“Precision agriculture is about using just the right amount of seed, fertilizer and crop protection for every acre we plant. The technol- ogy revolution that made that pre- cision possible promises still more abundance and less environmental impact than ever before.” – Executive Director, American Farm Organization
“Farmers today have a deepening pool of products and services to draw from to feed even the most tech- savvy customers’ appetite for accuracy and precision ROI. The key will be showing farmers exactly what their money will get them in a practical and profitable way.” – Editor, Ag Publication
“One of the biggest advantages precision dealers have going for them – even in a down economy – is that once customers get a taste of technology, it’s unlikely they will abandon it.” – Managing Editor, Ag Publication
Data Management is
It’s no secret that precision technology has risen in the ranks as one of the most essential tools within the industry, but just as this technology has continued to evolve, so has the use of the data gathered by its many users. A recent study conducted by Meredith Agrimedia surveyed 444 members of its agriculture market research panel to take the temperature of the current precision tech users and their expectations., Insights analyzed the report and highlighted some of the intriguing findings.
Planned Use of Technology
Surveyed users indicated that crop sensors, vari- able-rate chemical ap- plication, aerial imagery, GPS-assisted crop scouting and wireless data transfer were among their top five planned uses for precision technology in the immedi- ate or distant future. Other uses included variable-rate seeding, desktop software data management, equip- ment monitoring, assisted steering and more.
51% 47% 42% 42% 38%
Plan to use within 12 months
Plan to use someday
Sensors
6% Crop
5%
Chemical Application
22 | The Retailer Magazine | Mar/Apr
Variable Rate
7%
Aerial Imagery: Satellite, Drone
or Airplane
6% 4%
GPS-Assisted Crop
Scouting
Wireless Data
Transer Source: AgLeader “Insights” magazine
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