Q. DOES YOUR DEALERSHIP PROVIDE DATA MANAGEMENT SERVICES?
BA – While we can help customers with their data, we do not manipulate the data. We simply pull the data from the equipment and process it, so the farmer can pass it along to their agronomist.
BI – We do not get involved in data collection. Instead, we’re the helping hand that sets the customer up with his agronomist or seed salesmen through John Deere’s Operations Center.
GI – Currently, we sell autopilot, variable rate sys- tems and Precision Planting components – things you can touch and feel. Down the road I think we’ll be selling more things you cannot touch or feel – for example programs to manage data. While I cannot put my finger exactly on where things are headed, I think that data will be the next big thing, from how to transfer the data, to how to use it, because customers simply are not using the data to its full potential. We need to decide with the customer which data is going to benefit them and how they can use it to increase productivity.
HA – We are more hardware based since we don’t want to compete with our core customers, the commercial application industry (farmer cooper- atives, CPS farm services, seed reps, etc.). As a result, we don’t do a lot of data management since our end users offer that service. Instead, our goal is to sell them products that help with the soft- ware solutions they use.
LI – We are currently working to get more custom- er data uploaded into Operation Center. While we do some data interpretation, our main objective is to get the data into the hands of the customer’s trusted partners and utilize the benefits of WDT and Ops Center.
PI – We look at the farmer’s whole operation and break down the data to show them areas in the field where there are concerns, because we want to give them a good return on their investment. We share this data with our customers and put them in touch with their advisors to work further with them on the problems. A lot of farmers are still uncertain about trusting data, so we work with them to better understand the benefits of the pre- cision products they own and show them how they can use this data to avoid problems from previous years and make better plans moving forward.
Photo credit: Pender Implement Co. Mar/Apr | The Retailer Magazine | 17
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