The precision farming market reached $3.68 billion in 2016 and is expected to grow 13.5% by 2022 – a record $7.87 bil- lion. How does your dealership stay competitive in this growing market?


Precision technology can be a tricky thing to manage. From determining who’s in charge of selling and servicing the products, to staying on top of ever changing technology and an increasingly competitive landscape, running an effective precision technology depart- ment requires thoughtful plan- ning and a willingness to adapt when necessary.


Precision dealers from Butler Ag Equipment (BA), Brakke Implement, Inc. (BI), Gross- hans Inc. (GI), Heartland Ag (HA), LandMark Implement (LI) and Pender Implement Co. (PI) recently gave us an inside look at how they manage precision technology at their dealerships. Here’s what they had to say…


PRECISION managing 12 | The Retailer Magazine | Mar/Apr TECHNOLOGY


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