14.00 – 14.30


Do’s and don’ts of colour management tJan Edgecombe, this workshopn will outline your monitor. The benefits this can bring in-


win an Xritei1Display Pro. Speakers


Tichg, i c co a o l h rnruedse nPil n i bft aontssfss, cu oofdbreaattanni slatem ynt ek vga t ReI worn p brns cee oo,lyotoareiuips i tobi i av,deto lfelr


Jan Edgecombe, Managing Director, Revolution Digital Giles Bristow, Digital Support Manager, Antalis


able time and money and an opportunity to Pe e tbalance i.e. different machines same print, elhdeurmpde iltdskecyie cc c al rnl pr t m h mnpapgaegrme wtoru,mont- y ceuns poroxlipihsdal eurg.


15.00-15.45 Understanding the benefits of variable data printing


In this session we will demonstrate the workflow for creating VDP files in Corel- DRAW. Variable data gives you the ability to create a base design file with variable fields within it, for incremental or changing infor- mation. We will be creating company ID cards (including text and images), team logos and sequentially numbered labels. Variable data in Roland VersaWorks Dual: We will show you how to setup, edit and print variable data in VersaWorks Dual. This easy to use and handy feature saves hours of design time linking both text and images from a spreadsheet to create labels, name badges, clothing designs and more.


Speakers Joe Wigzell, Academy and Creative Centre Manager, Roland UK Suzanne Smith, Product Trainer and Spe- cialist, Corel


Thursday 30 March 11.00 – 11.30


The art and science of wayfinding


This talk will explore the thinking behind ef- fective wayfinding design, how this design educates and communicates with users, and how to deliver strategies that embed the personality of a brand.


Speaker Sian Kelly, Chair, The Sign Design Society


12 - 13.30 Innovation in wayfinding and directional signage


Navigation from place to place is an integral part of everyday life, relying on the relation- ship between the built environment and the directional information available. What we see, why we see it and what we do with this information will influence our experiences. This seminar will explore signage design and how wayfinding works in practice. Through the use of case studies it will ex- plore how signage design and typography can create a clear and concise wayfinding structure.


Chair: Sian Kelly, Chair, The Sign Design Society


Case study: Shopping centre wayfinding that captures the personality of the brand Sean Brereton, Creative Director, The Vel- vet Principle


Case study: how to affectively mix digital and physical wayfinding across a uni- versity site Sander Baumann, Chief Executive and Founder, Design Work Plan


Case study: Qibla - Mecca smart wayfinding system Joan Zalacain, Director, Zalacain Wayfinding


How proper wayfinding contributes to the healing environment of a hospital Aad Kalkman, Business Director, Mijkse- naar Wayfinding Expert


14.00 – 15.00


Creating effective advertising and branding opportunities with wrapping


Wrapping allows a company to cover and transform a range of vehicles and other sur- faces with large vinyl sheets, to create attractive advertising and branding opportu- nities. These wraps allow companies cost effective, flexible, temporary or permanent solutions often required by a fast moving brand. This session will explore contrasting creative approaches to wrapping vehicles and surfaces.


Chair: Dan Lockley, Development Manager, Hollywood Monster


Creative approaches to large scale build- ing wraps told through a range of case studies Dan Lockley, Development Manager, Holly- wood Monster


Wrapping larger commercial vehicles and approaches to fleet branding James Deacon, Founder, Bigger Stickers in association with Grafityp


Creating 3D and textured car wraps Thérèse Wynn-Davies, Manager, PVL (UK)


ISSUE 170 APRIL 2017 Sign Update 89


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