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SHEET Materials


Manufactured in the UK, the Attract® dis- play system incorporates supamag® magnetic sheet and digifilm® ferrous media to provide easily changeable and updatable graphic system. It boasts a sleek profile that can hold and enhance the look of promo- tional imagery. It features a silver aluminium alloy frame combined with a magnetic panel that can attract and hold in place multiple layers of digifilm® printed media. This media is an innovative printable ferrous material that has the ability to be over laid additional graphics or promotions quickly.


To meet the demands to use digifilm® graphics Anchor Magnets have developed a range of magnetic sheet which are magnetic on both faces. This enables this "double sided" magnet to be applied to steel and attract digifilm® to the open face of the magnet. "Our double sided magnet range gives great opportunities for shops with steel shelving to use digifilm® for promotion ."


The ATTRACT system can also offer the ability to overlay digifilm® graphics. Should a shop want to hold a sale during which there are multiple markdowns, staff need only peel away the old offer and apply the new relevant parts or apply a partial graphic with the offer. This ability for rapid change


The system is particularly useful in retail applications.


graphics enables those in retail and other industries to alter displays in mere seconds. “We’ve seen a big growth in our digifilm® Ferrous Media, which sticks to the chosen


surface by working with the supamag® magnetic sheet,” explains Keith.


The supamag® magnetic sheet provides sign makers with options to create graphics with UV, Solvent, Eco-Solvent, Screen and Latex printing, with widths up to 1524mm. For more heavy-duty applications, the supa- ferro® Ferro Sheet can be used to create an attractive surface “like steel” to receive magnets, while the aforementioned Attract® Magnetic Display System was been newly launched at Euroshop last month.


Examining consumer demand To keep ahead of the market as opposed to playing catch up, Anchor Magnets are always examining new ways of creating smart sheet solutions based on quality.


“Price is always an issue but this has to be balanced against quality of product and service,” he says. “For us, we’ve always had the mantra of adhering to good quality. We want to make something that has good print ability and strong pull strength so when it’s applied to metal there’s good traction there.”


In addition to competitive pricing, Anchor Magnets have also noticed an increase in demand for high quality adhesives such as TESA which give grater assurance of per- formance in application.


www.anchormagnets.com


The ATTRACT magnetic display system is designed and manufactured in the UK.


32 Sign Update ISSUE 170 APRIL 2017


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