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SIGN & DIGITAL UK Preview Creative seminar programme


Tuesday 28 March 12.00-13.30


Creative solutions with digital (LED) signage dygnaumi sc and L iED digital displays drops, will explore the latest creative and techno- their services.ting an insight to those seekinga to diversify oignasmerge nesede evo ng bscomlive, an fd tsh g os g logical approaches to digital signage, offer-


Chair: Danny Adamson, Group Managing Director, Stocksigns


Taking signage into the 21st Century Danny Adamson, Group Managing Director, Stocksigns


Case study: integrating traditional print and digital signage Josh Bunce, Inurface Media


Further speakers to follow


Examining the latest trends in interior décor Frazer Chesterman, Co- Founder, InPrint and FM Brooks


Case study: Solan Fitness, from concept to completion Ed Currer, Vinyl Impressions


Case study to be advised Confirmed speaker from HP


Further case study to be advised 16.00 – 16.30


Future materials: creative, cool and commercial


This session will take a look at examples of innovative applications/processes and prod- ucts that can make the difference between you and the competition. Why is it important to be creative or ‘cool’ whilst maintaining commercial viability.


Joe Wigzell, Academy and Creative Centre Manager, Roland DG


14.00 – 15.30 Exploring interior décor


As customers demand new and exciting products this case study led seminar ex- plores the practical applications for interior decorations and wall graphics. This session will examine best practice approaches to working with the customer from the brief to design, production, and installation and will provide an understanding of the viability and business case for these solutions.


Chair: Frazer Chesterman, Co- Founder, In- Print and FM Brooks


Exploring the latest thinking around cus- tomer expectations and creating a customer experience in a retail setting. This talk will ex- amine the latest trends influencing creative solutions; how to enhance customer experi- ence and the customer journey; and how to design retail branding and interiors which engage, inspire and delight customers.


Katie Waters, Head Designer, I.am


12 - 13.30 Creative retail signage solutions


This seminar will explore how trends can be translated into cutting edge branding and design, to maximise customer experience in varying retail settings, to create inspiring signage and display solutions.


Chair: Michael Gietzen, Managing Director, Identity Group


BSGA award winner case study: Exterior signage at the Eurotunnel terminal Michael Gietzen, Managing Director, Iden- tity Group


BSGA award winner case study: Mass roll out 75,000 signs for the Post Office in 6,000 high street locations Steve Spackman, Marketing Director, Sign 2000


BSGA award winner case study: Archi- tectural signage at Monsoon, Westfield David Fagg, Sales and Marketing Director, John Anthony Signs


88 Sign Update ISSUE 170 APRIL 2017


Wednesday 29 March 11.00 – 11.30 Latest trends: understanding customer expectations and experience in retail


sectoriAs i calst within the marketplace. This seminart er cowitn of


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