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drp team up with Soyang to boost Jaguar Racing in Formula E


When communications agency drp were ap- proached by their client Jaguar Land Rover to come up with a highly creative campaign to raise the profile of Jaguar’s race team in Formula E, they knew they would have to ‘think outside the box’.


The objective was to encourage all Jaguar Land Rover staff members to get behind the Jaguar Formula E race team by getting them to ‘FanBoost'. The top three drivers with the most FanBoosts are awarded a temporary boost in power in each ePrix - so getting their staff behind it provided multiple benefits!


drp’s execution involved a pit stop style structure, which featured a life-size Formula E race car floor graphic. Because of the need for excellent print reproduction, high durability and superb adhesion, drp turned to wide-format media specialists Soyang Europe for their input. Their aluminium foil- based AlumiGraphics material was selected for its ability to meet all those requirements. drp’s Lee Whitehouse said: "We really needed to create a huge impact with the


whole display concept and the floor graphic of the race car was a really key element in this. Soyang’s AlumiGraphics material was perfect for the job."


AlumiGraphics is a versatile, 100 per cent recyclable, wide-format media made from pliable aluminium foil with a white finish that accepts a wide range of solvent, eco-sol- vent, latex or UV inks. Durable, easy to use, printable direct to the surface with no over lamination required; the material moulds naturally, without heat, and can be applied to virtually any rough or smooth textured surface.


Initial analysis has been really positive and the


client is thrilled with the activity’s impact


drp used Soyang Europe's AlumiGraphics material to produce high impact floor graph- ics.


David Hunter, sales manager at Soyang Eu- rope, said: "drp are an incredibly innovative team and it’s always great to work with them on such creative projects. It’s also particu- larly rewarding to see ground-breaking products like AlumiGraphics being used in such an artistic way."


Lee said: "The whole install was further complemented by additional printed com- munications material and graphics as well as some very passionate staff who toured key employee sites over the course of a week. Initial analysis has been really posi- tive and the client is thrilled with the activ- ity’s impact."


www.drpgroup.com


The wide-format media is made from pliable aluminium foil with a white finish that accepts a wide range of solvent, eco-solvent, latex or UV inks.


The AlumiGraphics range of products, along with Soyang’s portfolio of materials, is avail- able on UK next day delivery from its Lan- cashire distribution facility.


www.soyang.co.uk


ISSUE 170 APRIL 2017 Sign Update 41


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