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According to Norman, installation is one of the key areas in which businesses can suc- ceed or fail the test of implementing new signage. Not only can poorly installed sig- nage make a poor impression, but it can also have catastrophic health and safety consequences. “Safety is a particular con- cern with sign installation. If a customer were to be injured by a falling piece of let- tering, not only would the damage to your public relations be almost impossible to overcome, but you could also be liable. All of these messages carry completely the wrong impression considering that the pur- pose of the sign - and of your sizeable investment in it - are intended to draw in new customers and make a powerful and lasting statement about your business.”


A ground cage installation is put in place for totem pole signage.


It’s a lot easier to design something on a computer that looks


pretty than it is to make sure it stays up safely


Can sign manufacturers


double up as dab installers? The relatively small sizes of companies in the industry means that many sign manu- facturing companies are also responsible for the installation of the final product.


The totem pole (seen middle and bottom) is then lowered into place onto the ground cage.


“I believe around 95 per cent of our industry have less than 10 people working in the company, and I think about 75 per cent of companies only have around three people working in them. You have someone to quote the sign, design it, and then go out and fit it – and that’s absolutely fine – as long as they have the right qualifications. It’s a lot easier to design something on a computer that looks pretty than it is to make sure it stays up safely.” Norman adds that a lot of larger organisations with bigger budg- ets tend to be able to fit signage well, while smaller companies may not have the budget to have someone install in house, and so may subcontract out this crucial part of the signage process.


.....Continued on page 52 ISSUE 170 APRIL 2017 Sign Update 51


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