Stallion Review


Small Breeder Strategies Cont from page 19


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“we welcome your business.” Some of the recipi- ents will call back, even if it’s two years later.


The horse auction Auction sales represent an opportunity for a


fair wholesale price for your product. Select sales, usually in a select market place, set records. But beyond that, sales always represent a chance to present your product before an audience of poten- tial buyers. The bonus is that you know when you will receive a check. The first secret to selling a horse at auction is


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in preparation. The second is placing the horse in the right auction. The right auction usually means that the sale is professionally conducted, with first class advertising, facilities, and ring personnel. Be- hind the scenes, the sale must have a quality rep- utation. But the sale you selected for a particular horse should make your consignment rank among the bigger fishes in the pond. Look at past sale re- sults, the specialty of the better horses offered, the consignment and sales fees, and move accordingly. Once you have taken a properly prepared


horse to an auction, be prepared to accept the re- sults. There are exceptions, but refusing the final bid is seldom profitable. Delaying a “reality check”


usually results in an ultimate loss and a more pro- found educational experience.


Follow the plan


Once you’ve developed the plan for your equine business, make sure you follow it. Your goals might change as your operation grows, but don’t forget to continually monitor and update your business plan. You don’t want to have the fastest selling stock one week, only to find out that you’re next week’s dead dot com. w


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Circle B Ranch { 281-923-3152 } { CircleBRanchTX@gmail.com } {Like Copenreygen on FB } 22 SouthWest Horse Trader March 2017


Jessicah Keller


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