Stallion Review
Small Breeder Strategies Cont from page 17
nition. Donated trophies for your county 4-H horse show can help people remember your farm. The same idea applies at a regional or national level.
Videos
If you work toward private sales, and your market goes beyond adjoining counties, you will have video requests. You might shudder, but these requests can result in a lot more than aggravation - like actual sales. Our experience in making and sending videos has been a real education. We have learned that every video request is important. By accepting that only one in 20 videos will result in a sale, we are no longer frustrated by those that be- come part of someone’s video collection. The one that works, and you will never know which one, will more than pay for the rest. This process has become simpler with the ability to upload videos directly to your favorite spot and simply end cus- tomers a link. A good video is easy to watch, honest and rel-
atively short. A high percentage of the videos we receive fail all three of these tests. Because most of us watch TV, we are media conditioned. Our at- tention span is short, especially for commercials. Edit out the junk, but don’t edit out every mistake, especially under saddle. For your babies, don’t
Lynx Quil China Bar
wait for a request. Look for a day with good light and make a master tape of all of the foals for sale. Give equal attention to the dams, and preview the master tape yourself before you decide whether or not it represents each horse to your satisfaction. By phone, explain what footage you have, and invite a visit to your farm if the buyer would like more. If you choose to respond to requests for vid- eos, send them promptly. A prompt response, even if the video was volunteered, makes a statement. That statement speaks for your farm, and says that
Continued on page 22
2001 AQHA Red Roan
Sire: Mystical Lynx, Dam: Miss Sol Quil He’s a smooth ride. Head or Heel.
His foals are beautiful. They are breaking out really easy and yes, HE THROWS LOTS of COLOR.
Fee: $500 LFG
AL Paints, Cleveland, TX • 281-432-ROPE
www.ALPaints.com
March 2017 SouthWest Horse Trader
19
Hilldale Farm
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