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DESIGN@LARGE


and offers a solution for how people are working today. It challenges the traditional notions of what office seating needs to look and function like. [It’s] A welcome change [that’s] in tune with our world today.” His other workplace design solutions include the Alodia stool for Cappellini,


the T-No.1 executive table for Fritz Hansen and the Distil table and desk for Herman Miller, but Bracher’s interest in reconsidering boundaries is a common theme throughout all of his design projects. From design to branding, Bracher has orchestrated creative extensions


for the world’s top brands. Lighting projects include Lightfalls for 3M, Raia for Vialight and Strandelier for Swarovski. Experimental projects also abound, such as a rosary called Thread for Larca, the Slim wood bookshelf for Zanotta and Corkwear for Wallpaper* Handmade. His designs for Georg Jensen, the Flora vase and Carry basket, can be seen in the company’s new Dubai boutique. His thoughts about the growing design scene in the MENA region and Dubai


are positive, especially as he continues to build a reputation in the region for working on top projects. “We are completing a project with Snøhetta in Dhahran, Saudi Arabia, where


we are contributing to an interior intervention as a collaborator to the King Abdulaziz Center for World Culture. So I am very interested in developments in the region that will help transform how design will be perceived,” he explains. Cognisant of how his work is shaping both the present and future of the


design world, he has firm business advice for the next generation of designers. “Educate [yourself] on what makes design a value to organisations. We believe that design should be used as a tool for differentiation for businesses...to help gain a competitive advantage and increase market share. Designers need to go miles deeper than the cosmetics and understand that their work contributes to the employment of a host of people… Success in this respect guarantees additional work.”


ID


Raia for Vialight


Strandelier for Swarovski


Lightfalls for 3M


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