SIGN News
Sign & Digital UK launches new Creative Theatre for 2017 show
Sign & Digital will launch a new Creative Theatre for its 30th anniversary event, which returns to the NEC, Birmingham from 28 to 30 March.
The Creative Theatre will explore this year's themes of applications, ideas and advice. It will have a programme of free daily semi- nars, such as case studies, content and learning developed for professionals in the graphics, branding and display industries. Seminar sessions, which will run on all three days of the show, will include topics on the future of digital advertising and signage; in- terior wall décor; future materials; and colour management.
On the opening day, visitors will be able to hear from expert speakers, who will discuss the practical applications for interior deco- rations and wall graphics. The session will examine best practice approaches to work- ing with the client from brief to design, pro- duction and installation.
On Wednesday 29 March, Kate Waters, Head Designer of International Brand Agency, I AM will discuss ‘Latest trends: un- derstanding customer expectations and ex- perience in retail’. This talk will examine the latest trends influencing creative solutions; and how to enhance the customer journey by designing engaging retail branding and interiors.
The seminars taking place on Thursday 30 March will include an exploration of signage design and how wayfinding works in prac- tice; plus how to create effective advertising and branding opportunities with wrapping.
Event director, Rudi Blackett, said: “The launch of a new Creative Theatre really al- lows us to diversify our offering to visitors. One of the main focuses this year is on ap- plications, and the creative processes that take place pre-production; so these ses- sions will be great for visitors working in cre- ative industries – graphic designers and design and brand agencies especially.
SDEA represent British companies at EuroShop 2017
The British Group will showcase some of the most “innovative and cutting edge” retail display equipment at the world’s largest shopfitting, display, PoP and exhibition sys- tems show. EuroShop 2017 will have over 2200 exhibitors on display from more than 50 countries, and expect over 100,000 visi- tors will pass through its halls during the five days.
Shop and Display Equipment Association will support a group of skilled and talented companies, who between them offer the best of British design, display and services. Some companies will be showing for the first time, whilst others will be seasoned Eu- roShop exhibitors. All of the British Group
will have innovative and new shopfittings and display products and services to capti- vate this global audience in Dusseldorf from 5 to 9 March, says the SDEA.
www.britishgroup.org
Participating companies include: AD Series Displays Manufacturing Ltd A D M (UK) Ltd Alplas Ltd Andy Thornton Ltd CDW Partners Ltd DIA Systems Ltd Eve Products Ltd Lee Filters
Lighthouse Display International Ltd
Mid West Displays Ltd Morplan Ltd Quantum 4 Ltd rpa:group Ltd RTC Europe Ltd Stock Displays Ltd Tecna Display Ltd TFSE Products Ltd
Thermasolutions International Ltd Trifibre Ltd UK Industrial Tapes Ltd (Trading as POS Tapes)
UK POS Ltd
Ultima Displays Ltd Unibox
www.shopdisplay.org
“We’re celebrating 30 years as a national exhibition in 2017, so it’s really pleasing to see such an innovative line-up of speakers and case studies.”
Sign & Digital UK 2017 takes place at the NEC, Birmingham from 28 to 30 March 2017 and is free to attend for visitors. To enquire about exhibiting please phone the
signanddigitaluk@fav-house.com
www.signanddigitaluk.com
Don't miss the 30th anniversary of Sign and Digital UK, which this year presents the Creative Theatre.
68 Sign Update ISSUE 169 FEBRUARY 2017
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