CASE Study One framework solution, multiple displays By: Tecna UK
The T3 modular display system has the ability to be reconfigured with ease. So, your initial exhibition stand layout can be changed for multiple exhibitions, to create a different look for every event.
The brief We were approached to work in partnership with Ouno Creative, a multimedia and com- munications agency, on a project for their client, Manthorpe Group. The brief for this project involved two divisions of the Man- thorpe Group: Engineering and Building Products. Each division wanted the same features on their exhibition stands but in dif- ferent styles:
• Engineering: Farnborough International Air Show (FIA) – 10m x 7m 3 sides open stand
• Building Products: UK Construction Week, NEC – 12m x 12m Island stand
The brief required us to design two exhibi- tion stands, with the second stand using as much framework as possible from the first stand. The first event needed to include cus- tom elements to support a large 4x4 LED wall, plus generic meeting areas and prod- uct displays across both stands. The re- quirement also included a full turnkey solution including project management, pre- build, installation and dismantle.
The design Because the two divisions of Manthorpe Group required the same features on each stand, but in different styles, they tested the versatility of the T3 modular display system. The design process required a few initial meetings with Ouno Creative, which then lead into meetings with the Manthorpe Group.
The first exhibition was to be held at the Farnborough International Air Show (FIA). The Engineering division had purchased a 10m x 7m three open sided stand.
The key brief elements were: • Meeting area
• Large curved light box • 4x4 LED wall • Counter
• Storage room • Product areas
The design required a semi-private meeting area, which meant we had to close one of the open sides. This lead to conversations with the event organisers, as this was against the shows criteria to make sure lines of sight remain clear. To overcome this it was agreed by all parties that we could create a semi-transparent wall. This wall was created by integrating solid sheets of polycarbonate into the T3 framework.
After careful consideration, the best way for the wall to be created to support the 4x4 LED wall, would be to use our custom build contacts to work with combining wooden el- ements with T3. Ouno then engaged with Smart AV, who liaised directly with Tecna UK regarding the technical information required for T3, to blend seamlessly with the LED wall. And to be able to install and run the 4x4 LED wall.
48 Sign Update ISSUE 169 FEBRUARY 2017
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