The Mimaki UJV55-320
Soft signage is sustainable too, which only increases its popularity. As new materials are engineered, we see new and creative ways of producing stunning graphics for re-
tail areas, exhibitions and airports, which perpetuates the growth as people are im- pressed by what they see. It’s also light- weight, keeping transport costs low and keeping carbon footprints to a minimum.”
Textile substrates in general travel well, as they don’t damage easily in production, or while in transit or in use, and they very easy to install and change as required. “Another
benefit is that there’s a good chance that a print company’s existing customer base will require soft signage, so if a print provider hasn’t made the move to providing soft sig- nage yet, they should consider it as a po- tentially profitable solution in order to avoid their customers looking elsewhere.”
For the many benefits, it’s important for sign makers to remember that when it comes to soft signage, being able to offer a premium finish is essential. Prints used in retail and exhibition environments for example will be closely inspected by the customer and by the end user, and so delivering a first-class result is important. Products such as the Mi- maki Tx300P-1800 provide the benefit of print resolution up to 1080dpi with drop sizes ranging from 6 to 24pl. “Small droplets create beautiful high-resolution printing, and large droplets are useful for high-speed printing, giving optimum versatility,” adds Stephen.
www.hybridservices.co.uk
Realising the potential of fabrics The Mimaki Tx300P1800
DPI UK are manufacturers of aluminium frames and lightboxes for specific use with ‘tensioned fabric’ graphics.
They make a wide range of frame products that can be wall-mounted, free standing on feet, or even suspended from the ceiling - all of which can be illuminated if required.
“Working predominantly with the large for- mat printing trade or creative agencies, we take initial project briefs and quote them as finished products,” says Paul Tomlinson, Di- rector. “If the customer would rather have printed fabrics supplied with the hardware to save time then we will happily supply this too as we work very closely with a couple of Dye Sublimation capable partners. The pop- ularity of soft signage shows no sign of wan-
ing, in fact, the sector is growing exponen- tially mainly due to the fact that fabric can be printed so vibrantly now and with excel- lent clarity. Couple with this the fact that fab- ric can be folded or rolled for shipping and can be fitted by almost anybody (fabric size permitting) and you have a product that ticks all boxes.” End users are gravitating to fabrics for many reasons, such as the fact there is no need to pay for fitters transport- ing huge sheets of Dibond or Foam Board filing through their premises. Once the frame is in place, the end user can often change the image themselves, and delivery logistics are much easier and more eco- nomic.
.....Continued on page 32 A wall mounted lightbox ISSUE 169 FEBRUARY 2017 Sign Update 31
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