It's fun to visit the YMCA!
When a new YMCA complex was due to be opened by HRH Princess Anne, All Signs Bristol was tasked with the challenge of adding visual interest to the entrance. They need to make it more welcoming, with through-vision for those working inside.
The Chris Bryant Centre is a cafe and multi- use training centre in a YMCA campus that includes accommodation for over 100 peo- ple. The site’s modern design and vibrant colours have created an impressive archi- tectural landmark in Erdington. But the issue was, how could those colours be reflected across the entrance, says All Signs.
All Signs chose Contra Vision® Perform- ance™ 20 per cent transparency perforated window film, applied externally to the en-
The material was easy to print and apply, working to timescales
that ensured the entrance was vibrant and welcoming not just for its official opening, but for years to come.
trance to the building. Bold colours were chosen to reflect the corporate colours of the YMCA, which are also used across the architecture of the new building. This material was chosen to ensure through-vi- sion for visitors and staff inside the building; and to create a strong, vibrant and welcom- ing entrance to the site for at least three years.
Contra Vision continue to develop and re- fine their products to make sure they are the most effective on the market, not just in terms of the finished application but across the full project, says the company. An ex- tensive product range ensures that “design- ers can choose the optimum product for the effect they want to achieve, printers are con- fident in the performance of the material, and installation and removal are quick and free from complications”.
Kevin Willis, Business Development Man- ager, All Signs said: “The YMCA brand is as- sociated with community, care, service and fun. By using Contra Vision® Perform- ance™ to badge the entrance to this new building, we were able to create a strong vi- sual message reflecting the organisations values. The material was easy to print and apply, working to timescales that ensured the entrance was vibrant and welcoming not just for its official opening, but for years to come.”
ISSUE 169 FEBRUARY 2017 Sign Update 57
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