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PRODUCT Choice Iberian “sees the light” with AG CAD


As a commercial print and signage com- pany, Iberian Digital is a company with a dif- ference. According to them, they are also known as one of Europe's leading bespoke industrial lighting manufacturers. They in- vest in production equipment that has the flexibility to handle the requirements of both sectors; which is why they opted for a DYSS X5 digital cutter from AG CAD.


Our new-found


ability to rapidly make samples in-house will position us well for exploiting this market.


Before the DYSS X5 arrived in September, they were either cutting specialised fabric, card, paper and vinyl materials by hand, or with a guillotine. More complex designs were sent to an external subcontractor. Whilst the DYSS has slashed subcontract costs and lead times since its installation, it was the winning of a large lighting contract for a hotel chain that sealed the decision to invest in a digital cutting machine.


The DYSS X5 and its operator at Iberian.


The 24 employee Iberian Group is growing at a rapid rate with the existing facility being trebled in size from 11,000sq/ft to over 33,000sq/ft. The arrival of new long-term projects is helping to underpin this growth strategy. To help evolve at such speed, the company has invested in new wide format print equipment. But without the arrival of the DYSS digital cutter, the additional print- ing equipment would have created a down- stream bottleneck in the cutting and finishing department.


Close up of cutting head processing lamp shades at Iberian.


Iberian Lighting's Managing Director, Les Allitt said: "We had just won a two-year contract from a hotel chain for over 20,000 light shades that consisted of over 10 different variants. We realised we couldn't have managed the order with our previous printing machines and cutting the shades by hand. We invested in a new, high-speed Mutoh wide format printer that is six times faster than the previous printer. This helped to solve the print bottleneck, whilst the DYSS X5 eliminated our reliance on a third party contractor for cutting the lightshades.


Selection of Iberian Lampshades produced with the DYSS.


We can now turn out bespoke digital print projects and bespoke lighting in seven to 10 days, and remain in full control of the pro- duction process. This lead-time was previ- ously in the region of two to three weeks.


36 Sign Update ISSUE 169 FEBRUARY 2017


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