PRODUCT Choice
Amersham Sign Design offers customers choice and style using Sai software
“Think of us as a Swiss Army Knife,” says Perry Brahan, designer and director of Amersham Signs Design. “We’re a relatively small company offering a wide variety of services; many of them due to design, print and cut software from SAi.”
With the right machines and software, Perry and his team produce signage of all types, such as vehicle graphics, card- board constructions and special projects, to create the image and effect required by cus- tomers. One of those tools is SAi Flexi which enables the company to do the variety of work usually found only in larger companies.
Creating effects is something that Perry has done all his life. He spent more than two decades as a special effects designer for the BBC.
Established in 1986, Amersham Sign De- sign began with traditional vehicle painting, later moving to electronic, then digital de- sign and print technologies in the mid- 1990s. Through SAi reseller, Graphtec, they began using SAi Flexi in 1996, adding SAi EnRoute shortly after.
“Unlike other systems at the time, Flexi was more comfortable to use,” says Perry. “Basic functions, like drawing a circle, were easy compared to everything else that was available. More importantly, it offered more file export extensions, en- abling files to be used on a wider range of equipment.
“These were early days for digital, and there were myriad new and proprietary formats, some of which were short-lived. Flexi’s ad- vantage was that it could be used with what
we had. Today, we use it with our HP Scitex FB950 flatbed printer and our HP Latex 360 large format printer. Flexi exports directly with the Zünd GTK Software to drive our Zünd G3 digital cutter; as well as with our MultiCam 48 Plus CNC router, thanks to the direct link with SAi’s own EnRoute soft- ware.”
Finding the best solution for customers About 50 percent of Amersham Sign De- sign’s business is vehicle graphics. These are designed and printed using SAi Flexi, but the majority of work is for partial wraps. “This is where understanding customer re- quirements is particularly important,” says Perry. “When you mention vehicle wraps, people tend to think of a full wrap, but in fact, what suits most businesses are smaller panels or sections with their relevant infor- mation.
2017 will see SAi continue to concentrate on meeting the changing needs of its customers and providing the level of support that they have become accustomed to, says Don Feagan.
44 Sign Update ISSUE 169 FEBRUARY 2017
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