PROJECT News HP's latex-printed lounge
HP Inc. unveiled its first fully latex-printed lounge, through a collaboration of two of the most “forward-thinking” wall decoration companies: New York City's Flavor Paper and Cape Town's Robin Sprong Wallpapers, at Heimtextil 2017.
From design to production, HP Latex is rein- venting the way small-to-medium sized print service providers (PSPs) can grow their business, says the company.
HP users are invited to showcase their
wallcovering installations with the global design community on the HP for Designers Facebook page at www.face-
book.com/hpdesigners.
“The power of HP latex printing is its versa- tility: it goes even where solvent can’t, al- lowing the widest application adaptability. Customers can expand beyond vinyls and banners to films, papers, textiles, canvas, wall paper, and more. Latex is perfect for in- teriors and closed spaces as it’s a green and emission-free technology!” says Michael Smetana, Head of Marketing, Graphics Solutions Business, HP Europe.
HP showcased its latest portfolio of solu- tions at Heimtextil 2017 on the HP Latex 365 printers, as well as the recently intro- duced HP Latex 1500 printer, which is “ideal” for high-volume, dedicated applica- tion production.
HP displayed latex technology's versatility on all kinds of flexible coated and uncoated materials, including applications such as wallpapers, canvas, printed flooring, textile and faux-leather.
Print service providers and HP customers Flavor Paper (FP) and Robin Sprong Wall- papers (RSW) represent some of the best surface designers in the décor print industry, says HP. Their work at Heimtextil was a blend of South African, European, Aus- tralian and US influence. Creating a combi- nation of pattern and mural style wallpapers and surfaces, they rely on HP latex technol- ogy to print their work. The lounge bar area, decorated with pink onyx from RSW and flo- rals from FP made a “strong impact”, com- bined with the floor design by Tiphaine Alston, leaning on the popularity of nature- inspired prints.
“The HP latex machine enables quality colour reproduction and print texture. We can print cleanly within the same environ- ment and have a direct dialogue with the machines to spot colours and errors imme- diately, to increase efficiency and quality. The latex technology is stable across multi- ple machines, offering close colour and tex- tural quality on identical machine models. They are perfect long-term tools for this new type of creative work,” says Robin Sprong.
www.hp.com/go/latexdecoration YouTube at
www.youtube.com/hpgraphi- carts
Jon Sherman and Robin Sprong, the two designers who created the lounge, at Heimtextil. Wallpaper samples at the show.
58 Sign Update ISSUE 169 FEBRUARY 2017
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