Avalon targets a younger crowd with active excursions


Avalon Waterways is targeting younger customers by introducing new active excursions. The excursions are being offered on the nine-day Active Discovery on the Danube cruise from Linz to Budapest, which features in the new 2017 brochure. Activities include climbing, hiking, canoeing and cycling. Passengers can also conduct an orchestra and explore an ice cave. The sailing leads in at £2,483. Avalon head of product David Binns said: “Our sales team will offer agents advice and training about selling this new type of river cruise and we will organise fam trips so our key agents can


Royal recruits for s


Hollie-Rae Merrick hollie@travelweekly.co.uk


Royal Caribbean International is expanding its UK regional sales team and introducing a sales boss for the Irish trade.


GET ACTIVE: Cycling is among the activities added for next year


experience Active Discovery cruises for themselves.” Also new to the brochure are cruises on the Irrawaddy, Mekong,


Yangtze and Amazon rivers. avaloncruises.co.uk


Previously, the cruise line had split its regional sales managers (RSM) to cover eight territories across the UK. Following Sarah Weetman’s appointment as head of retail three months ago, that is expanding to nine. A new RSM is being appointed to


cover the northeast of England this month, and the line isn’t ruling out further expansion later this year. To help push Ireland as a source


“If we want to grow the sector and attract new customers, having agents’ support is vital”


market and to grow the line’s market share in the country, Royal has promoted Jennifer Callister to the newly created role of head of Ireland. Callister will manage trade support executive Holly Wilkinson and RSM Michaela Banks. The restructure follows the departure of Jenny Rafter, who was previously national account manager in Ireland but left to join Aer Lingus.


24 travelweekly.co.uk 25 August 2016


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