Reaches Heights
Another retailer new to DIA is Daniel Wellington, a
popular Swedish watch company. Brianna Amoroso, Key Account Manager, Travel Retail, at Daniel Wellington said the company was excited to be launching at DIA as the first airport in the Americas. The launch is a stepping stone to a global expansion. Then there’s VEA Kids, located near baggage claim,
in the rental hub with the rental car and transportation companies. The concept is specifically tailored for families who are looking to solve the problem of all the extra “stuff” right where most trips begin and end. VEA Kids provides car seats, strollers, play yards and other essential childcare equipment and supplies at the destination airport. No more lugging all that extra gear to and through airports. Families can reserve equipment online ahead of time, or simply walk up if they forgot something, or if airlines damage or lose their property. Staff even helps haul the rental equipment to a rental car and return can be done at the booth. VEA Kids is in negotiation with six other airports. Taspen’s Organics, a wholesaler and retailer, is yet
another successful, local temporary tenant with two locations at Denver International Airport. Taspen’s also operates a store at Flatiron Crossing in Broomfield, Colo. Taspen’s manufactures over 180 different products. Face creams, eye cream, wrinkle cream, serum and cleanser are among their most popular. “We use thousands of herbs to create our products, which are all made with food and plant-based ingredients,” said Keith Baruch of Taspen’s. “My wife is an herbalist and we use herbs for different aspects of wellness.” Baruch says his company’s success at DIA is based on repeat customers and driving traffic to
their website to purchase goods. “We give out samples of 10 different products and it drives people to buy even more over the Internet,” he said.
The successful staples Already a hit at shopping centers, Auntie Anne’s Pretzels has also become a staple in over a dozen airports in the United States. After all, who can escape the smell of fresh-baked cinnamon sugar pretzels and coffee? Mike McCoy, Vice President of Franchise Sales at Auntie Anne’s says airport travelers are in a hurry and look for quick, convenient food options, but are not willing to sacrifice quality. “Our products, especially our Pretzel Nuggets and
Pretzel Dog, are the perfect portable snacks for on-the-go travelers. We are also a fresh option. This combination of
SpecialtyRetail.com Winter 2017 n Specialty Retail Report 71
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