customers can use to discover how to style their clothes and put together outfits. “I love bringing new ideas to life,” says Kahlon, “As a small company we have to find innovative and creative ways to solve problems and grow our business.”
Curated accessories Gillian Johnson was itching to tap into her creativity and after 10 years and two different businesses in the retail and wholesale accessories business; she curated a jewelry line that was a true expression of her aesthetics, inspiration and values. Hawkley, a Toronto-based jewelry brand was born with a very modern and rustic style. Johnson is drawn to the artisanal and tribal craft and techniques of regions around the world. Her jewelry exhibits techniques from South East Asia, North Africa and the Southwestern United States. Each piece is hand crafted with an emphasis on wax casting, metalsmithing and beading techniques. Johnson has reignited the passion for handmade goods that evoke the human touch. “To me curating retail means scaling down on a selection
while narrowing in on your customer’s tastes,” said Johnson. Hawkley is sold both online and through wholesale channels. Johnson enjoys experimenting with different retail methods from collaborations, pop-ups and private events that bring more meaningful interactions to its customers. Johnson has recently launched a creative space in Toronto for the design and entrepreneurial community called Assembly. Here she
hopes to bring together brands, local entrepreneurs and host workshops that teach and expand the practices and disciplines that inspire artistry. With the growth of curated retail shopping experiences
both online and through physical retail, consumers will soon be able to find curated retail stores that match their specific preferences. For brands, curated retail represents an opportunity to showcase highly edited lines of products or services to better meet the needs the marketplace.
Duffy C. Weir is the contributing Trends Editor for Specialty Retail Report. She’s been a trend spotter for the magazine for over a decade and has more than 30 years experience as a director of specialty retail. Weir travels the world searching for what she says “makes marketplaces tick.” She can be reached at
Duffyllc@comcast.net.
SpecialtyRetail.com Winter 2017 n Specialty Retail Report 69
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