An Enduring Footprint


At the core of every successful specialty retail business is a good product. For Shoe MGK, it’s their shoe cleaner that has made the company a fixture on the landscape for 25 years. Now owners Shawn and Rebecca Wiltshire are looking to walk all over the map and expand their footprint through an efficient network of owner-operators. Poornima Apte


of that? That’s where Shoe MGK comes in. Partners and husband-wife team Shawn and Rebecca


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Wiltshire believe that magic is dusted into every aspect of their specialty retail business, comprising a whole line of shoe care solutions. Together, they are poised to take their line of products—and their associated brand partners—to the next level.


Specialty Retail Report n Winter 2017


ccording to the NPD Group, the shoe industry is a $64 billion market in the United States alone. That’s billion with a B. Why would anybody not want a slice


There’s magic in the care What is Shoe MGK? At its essence it is a line of products that cleans almost every kind of shoe. The cleaner-conditioner is the “800-lb. gorilla in the room,” Shawn says and is the key to the “magic.” There are a variety of kits that customers can choose from, including the MVP kit which includes the cleaner-conditioner, a water and stain repellant, touch-up white paint and a Shoe MGK brush. Over its 25-year history, the business has added custom items for a variety of shoe materials from leather, sheepskin,


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