8 You’re where? Creative pop-up spaces
Los Angeles was hosted in a shipping container, delivering a gritty urban ethos that mirrored the famous HBO series. Cayley has seen a large variety of pop-ups in diverse settings from hotels to the street in
W
innovative containers. Years ago the Target Boat even set up a pop-up shop on a boat off of Chelsea pier in New York City. “The idea here is to look at more unique environments that may be on brand for you as well," Cayley says. Shopping areas can capitalize on this segment by making room in mall parking lots or
even bringing in the uniqueness in other ways through events and plenty of sparkle to really draw the crowds in.
“A Game of Thrones pop-up in Los Angeles was hosted in a shipping container, delivering a gritty urban ethos that mirrored the famous HBO series.”
56 Specialty Retail Report n Winter 2017
SpecialtyRetail.com
hen H&M decided it wanted to showcase an upcoming swimwear line, it set up a pop-up shop on ... the beach. Unusual concepts and locations for pop-up shops will continue to make waves this year. Similarly, a Game of Thrones pop-up in
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84