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, ➥ 32 BEHIND THE WHEEL — Q4 Winter 2016 BEHIND THE WHEEL ~ Q3 Fall 2016 19 mmtanet.com e


Return on investment Elisabeth Barna predicts that one of


the biggest changes members can expect is a defined return on investment. She says aſter only two weeks on the job, Spear was on the road visiting non-members, former members and current members. He was either on the phone or on an airplane trying to listen and learn and get feedback,” she says. Spear’s vision is to run the Association


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both democrat-controlled Senates as well as republican-controlled Senates. We just tell our story, and we use every resource we’ve got. It’s a good story, and if we tell it right, it really doesn’t matter to me, in the end, if they have a D or an R at the end of their title. We have found support in both parties, just by doing our job and doing it right.”


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like a business to give members something in return for their investment. “We represent large and small


forward in order to tell that story effectively and more broadly,”” Spear says. It’s nice to do advocacy and gather and


“We just tell our story, and we use every resource we’ve got. It’s a good story, and if we tell it right, it really doesn’t matter to me, in the end, if they have a D or an R at the end of their title. We have found support in both parties, just by doing our job and doing it right.” - Chris Spear, President ATA


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compare notes and share information, but really what I think our members are looking for is a defined ROI, that legislative or regulatory win. And that takes us working with all sectors of industry, all other coalition partners.” Barna encourages members and


stakeholders to reach out with thoughts, suggestions and ideas because the ATA is all ears. Spear is optimistic about all the changes


and wants members to be as well. “We have proven we can do it, and I think going forward, if we keep looking for that ROI, members will be excited to be part of ATA. Tey will see the value and the pride it gives to the industry, waving this banner here in D.C. I’m very much looking forward to putting some wins on the board and showing members that their hard-earned dues are paying off.”


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