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with the rather grim assess- ment “that it’s shrinking to the point where you’re only going to have tradi- tional people play, and it’s going to become an elite game again.” So, with the hope of


staying operational, golf courses nationwide began to ponder how to gener- ate revenue with their properties. One of the ideas was incorporating footgolf courses into the general fabric of their play- grounds. On Real Sports, footgolf was treated as a concept unlikely to catch fire — but not everybody shares this opinion. Ariel Fajerman first


learned about footgolf when he was visiting his family in Argentina circa 2012. He’s a lifelong soc- cer player with a master’s in Sports Business from San Diego State. Initially the sport intrigued him, but when he returned to San Diego he noticed that no courses had opened in the area yet. He returned to his daily work routine as a marketing and web consultant. One year later, though, the Welk Resort, Tecolote Canyon Golf Course, and National City Golf Course suddenly opened footgolf courses to the public. The sport had arrived in San Diego, and Fajerman decided the time was right to strike. He set- up the website Footgolf- SanDiego.com and got a new business running. “Basically my goal


is to grow the game of footgolf and to help the courses to implement the sport,” Fajerman explained. “Whether it’s selling equipment, help- ing to design the course, or helping them to mar- ket and manage it. It’s also reaching out to the footgolf community and growing the community here via social media and PR. It’s also taking on soccer teams and corporate outings, and


putting on charity fund- raiser tournaments.” I met up with Fajer-


man on a pleasant Friday afternoon at Mission Bay Golf Course to take my first stab at the sport. He instructed me to find him


at a footgolf canopy he had temporarily set up near the course’s pro shop. The location for the footgolf canopy in such a visible spot was no accident. I arrived wearing


shorts, a polo, vans, and


an arguably silly-looking bucket hat to reduce the sun’s wear and tear on my face. Fajerman and his col- leagues looked like soccer players who had stumbled upon a golf course. Some- how I had unlocked the


fashion formula to becom- ing the world’s first foot- golf poseur. Things got worse for me when we started kicking the balls. The course was


crowded so we began at an empty hole 17. Fajer-


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man and his buddies had some juice behind their drives that easily exceeded 50 yards, while my initial kick was more along the lines of a friendly pass to a fellow fourth-grader. In my defense, these motions


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